SCOTTISH CARE

Responsibility

• to be successful in this role you should possess the following

Requirements

• medical Receptionist: 1 year
• dental receptionist: 1 year

Earnings for position receptionist

Requirements

• dental assisting: 1 year
• dental Nursing: 1 year
• dental practice: 1 year

Earnings for position nurse

Requirements

• dentistry: 1 year

Earnings for position dentist

Requirements

• dental Hygienist: 1 year

Trade

• therapy
• Therapy

Earnings for position dental therapist

Responsibility

• stay updated with industry trends, competitor analysis, and customer insights to drive effective marketing campaigns
• ensure campaigns are executed on time, within budget, and aligned with the brand message
• set clear objectives, monitor performance, and foster a collaborative and creative work environment to achieve departmental goals
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• strategy Development: Develop and implement the overall marketing strategy, including brand positioning, target audience identification, referral network and market segmentation
• stay updated with digital marketing best practices and emerging trends
• team Leadership and Management: Manage a team of marketing professionals and appointed agencies, providing guidance, mentorship, and support
• oversee the creation of marketing collateral, such as brochures, presentations, websites, trade show requirements, events and advertising materials, that effectively communicate the brand message
• brand Management: Develop and maintain the brand identity, ensuring consistency across all marketing materials and touchpoints
• build and maintain relationships with external stakeholders, such as advertising agencies, media partners, external referral sources and industry influencers

Requirements

• bachelor's degree in marketing, business administration, or a related field
• proven experience as a Head of Marketing or in a similar leadership role
• strong knowledge of marketing principles, strategies, and tactics across multiple channels
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• demonstrated experience in developing and executing successful marketing campaigns
• proficient in digital marketing techniques and platforms, including SEO, SEM, social media, and email marketing
• analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions
• excellent leadership and team management skills, with the ability to inspire and motivate a diverse team
• exceptional communication and presentation skills, both written and verbal
• strong project management skills, with the ability to prioritize and manage multiple projects simultaneously
• creative thinking, drive, and innovation along with excellent problem-solving abilities
• up-to-date with the latest marketing trends, technologies, and best practices
• marketing management: 5 years
• lead generation: 3 years
• experience of a mixed NHS and Private medical environment would be helpful

Benefits

• company car
• mutual