ROYAL YACHTING ASSOCIATION

Responsibility

• RYA Scotland is seeking an effective communicator to help inform and inspire the boating community in Scotland
• create engaging and exciting content about our sport that is tailored to the audience and invites interaction
• create, support and leverage mass participation events and encourage greater media involvement in national participation campaigns
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• create external sports ambassadors that will promote and market boating as an accessible and affordable sport by demolishing the perception of “elitism”
• actively promote the drivers to leisure participation as being sociable, learning a new skill, rewarding, outdoor activity, adrenalin rush, and keeping fit
• produce news content for RYA e-newsletters and maintain relevance to different stakeholder groups and audiences, working with the Digital Team to establish a regular stream of personalised content

Requirements

• encourage newcomers to take up boating through RYA programmes and RYA courses
• encourage more frequent participation and training progression amongst boating participants

Earnings for position communications officer

Responsibility

• ensure all systems are clearly documented and knowledge is shared across the department and external departments as required
• act as systems super-user for all RYA digital tools and platforms internally
• work across the business on a systems analysis to provide requirements and direction for future development of a single customer view
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• ensure all systems operate smoothly, monitoring key systems and aligning with the organisations processes
• work with Head of Digital to support the implementation of our digital vision and strategy
• to work with partners and staff to support the technical development of our digital platforms, including our website, DAM, learning management systems, events etc

Requirements

• knowledge of different digital tools e.g. event management, digital asset, surveys, hotel booking software, learning management systems, location selectors
• mobile application management
• stakeholder management at a senior level – establishing digital within the business as a service function

Earnings for position product manager

Responsibility

• line management for one direct report
• responsibility for the day to day running of the recognition area
• first point of contact for Training Centres concerning RYA Training recognition requirements and for any complaints
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• ensure centre inspection reports are handled accurately and promptly, including payment of Inspectors, database updates, review by Chief Instructors and filing
• monitor integrity of centres’ database records, ensuring that recognition details are accurate and correctly replicated on the website
• handle general and technical enquiries regarding recognition
• answer general enquiries throughout the department
• liaise with Training Department Administration Officer to arrange the “annual mailing” of invoices and general communications to the network of RYA recognised training centres

Earnings for position senior administrator

Responsibility

• ownership of Umbraco front end and its further development

Requirements

• proven experience as a Front-End Designer/Developer or similar role
• excellent UI/UX design knowledge
• experience with Umbraco CMS
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• understanding of technical SEO principles
• up to date knowledge of the latest web trends, standards, techniques, and technologies

Earnings for position designer

Responsibility

• regularly analyse and report on media coverage
• cultivate relationships with influential print, digital and broadcast journalists and thought leaders within the sector
• supervise the network of RYA Regional Communicators, managing their hours, production of news/ features/case studies/press releases and quality of work
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• create, develop and deliver a proactive and measurable overarching Campaign and PR strategy for the organisation in conjunction with the Head of Communications
• plan, implement and measure a number of communication plans in support of RYA projects, campaigns, events and programmes using a multichannel approach including print, broadcast and digital channels
• act as a press office spokesperson responding to media enquiries on a day-to-day basis; this includes the production, distribution and overseeing of news releases and content on social media, forging relationships with journalists and key influencers, and media handling for interviews
• create or approve digital content for the organisation’s social media outlets, such as regular posts, blogs or tweets, and work closely with the Digital Team to optimise delivery of messaging
• promote and attend a range of RYA events throughout the calendar year, such as the RYA Dinghy & Watersports Show and the Formula Kite European Championship

Earnings for position pr manager