marketing executive
9 the last 317 days, recently 2023-09-06
Responsibility
- turning the business into the leading and go-to content repurposing agency for the B2B technology sector, globally
- developing creative briefs and guiding creative direction for all advertising and communications, including print, digital, and video assets
- email marketing activity
Show more +36 - managing the group's podcasts, including organising the subjects, interviewing and recording people within the industry, and editing the podcasts
- owning and developing the overall marketing and content plan, including their podcast, blog, newsletter, video and social media content
- liaising with the sales team and external agencies/suppliers and providing regular feedback on the performance of marketing activity
- developing and implementing the online lead generation activities, covering SEO, PPC, social media, and PR
- briefing designers and writers, and coordinating monthly direct mail and annual product catalogue
- managing and producing written content for an industry magazine including press releases, blogs, website content and updating product descriptions
- managing social media channels and delivering the weekly content schedule
- developing new lead generation campaigns and also improving the performance of existing lead generation marketing activity
- managing content and updates for customer facing and internal content
- reviewing campaign data to gain insights and improve future activity
- SEO focussed written content and regular updates of group websites
- support with outreach and PR strategy through excellent copywriting and confidently contacting publications and potential collaborators
- creating new lead magnets such as landing pages, case studies and upgrading pre-existing content
- gathering and collating customer and market insights to inform outreach strategies, increase customer conversions, and generate better qualified leads
- additional ad hoc marketing requirements
- developing customer and product knowledge as a hands-on member of a tight-knit team, ensuring customer satisfaction at every level
- identifying speaking and sponsorship opportunities
- managing the social media channels
- monitoring and reporting on marketing campaigns, with tracking, analysis and A/B testing to optimise accordingly
- managing email campaigns including offer emails and newsletters, in addition to detailed reporting
- taking part in customer-centric communications to promote long-term and strategic customer loyalty through improvements to marketing activities
- creating the company's own thought leadership networking events, roundtables, and social events
- maintaining the product information on our websites
- increasing social media engagement and followers and also ensuring that social media is populated and regularly updated
- implementing paid marketing campaigns including paid social and PPC, working with third party providers where necessary
- supporting the development of the CRM system and customer contact data, ensuring data is GDPR compliant
- writing creative briefs and briefing designers
- collaborating with their designers to create eye-catching, engaging marketing assets for use across a variety of platforms including social media, email marketing, print, and their website - ensuring all content accurately reflects their brand and values
- helping the owner develop their own personal brand
- working closely with the sales team to build solid relationships with customers
- supporting the development and delivery of regular online and offline campaigns. Ensuring their key products, content and marketing collateral are relevant, effective, accurate and on brand
- analysing, testing, and reporting on the effectiveness/ROI of all marketing campaigns
- continuing to build our brand presence and ensure brand consistency
- supporting the delivery of our marketing plan including campaigns, digital marketing, social media and lead generation activity to schedule and budget
- preparing monthly performance statistics to demonstrate return on investment across
- creating content for the websites, eshots, campaign emails, customer newsletters etc, ensuring information is accurate and current, and in line with the interests and focus of the relevant target audience
Requirements
- excellent copywriting / content writing / content editing skills
- knowledge of developing marketing plans and campaigns across a range of channels
- experience of podcasting and podcast production
Show more +31 - the ability to interpret and develop internal briefs and articulate concepts and ideas to the wider team
- experience of B2B marketing; if you have experience of B2B marketing in the technology sector, you'll really stand out
- experience of working across digital and offline projects
- experience of working across digital and print projects
- excellent written skills including strong proof reading
- an exceptional eye for detail, layout, and typography, and passionate about delivering high quality work
- proven ability to review content against brand and tone of voice guidelines, maintaining brand values at all times
- exposure to CRM tools and marketing automation / email marketing
- exposure to email management platforms such as Mailchimp
- A great knowledge of social platforms, SEO, and Google Analytics
- expertise in social media management including content creation, content scheduling, building audiences and nurturing engagement
- A strong understanding of online marketing and social media marketing
- A marketing degree or similar qualification
- A proactive and driven nature, whilst remaining personable
- experience of working with and adhering to brand guidelines and developing brand assets and collateral
- experience of video marketing, and strong knowledge of YouTube
- experience using Wordpress CMS and the Adobe Creative Suite
- good attention to detail and a keen eye for what makes good design
- strong organisational and project management skills
- excellent copywriting and proofreading skills
- experience in working with podcasts/in the podcast industry
- A good eye for design and a creative mindset
- A flexible approach to work; you'll be working on various projects at the same time, often working to tight deadlines
- strong working knowledge of all social media platforms
- marketing: 2 years
- exposure to email marketing, marketing automation / CRM software
- excellent written and verbal communication skills
- the ability and desire to travel, with some overnight stays
- content marketing: 2 years
- A fantastic attention to detail- poor grammar, spelling, and content formatting should really annoy you
- strategic and commercially minded, with a good understanding of how marketing plugs into sales
low salary - 9% lower than the average in this position
Earnings for position marketing executive
marketing executive - How much money do you make working at this position?
Average salary at company THE ORCHARD AGENCY is 2042£.
The national average salary is 2200£.
1300 £
Lowest
Lowest
2200 £
Average
Average
3100 £
Highest
Highest
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