social media executive
Responsibility
- manage theday-to-day relationship with our social media agency, ensuring output is world class, giving appropriate coverage to RWC 2025
- build comprehensive programming schedule for RWC 2025, working closely with production team to ensure best-in-class output
- develop ways of working with our Performance Marketing manager to best optimise social content across platforms
Show more +8 - facilitate weekly and monthly calls with our social media agency to ensure coverage alignment on RWC 2025
- showcase our content to internal stakeholders, ensuring visibility of output to other departments within the business
- support partner campaigns, working closely with commercial producer to content plan and amplify to reach campaign objectives
- develop and be sole owner of a comprehensive social plan encompassing all day-to-day activity for RWC 2025, ensuring alignment across the business
- devise social launch strategies for RWC 2025 products, focused on D2C, to help maximise revenue potential across audiences
- collaborate with brand team to launch internal and tournament-specific campaigns across social platforms
- devise operated to owned strategy, leveraging social platforms to drive audience to World Rugby’s owned properties such as web, app and OTT
- utilise insights to ensure output is data-informed, continually looking to improve performance across platforms
Requirements
- demonstrated expertise working in social media teams, managing output for global facing brands or sporting events
- proven track record delivering business results via social media strategy execution
- intimate knowledge of the ever evolving entertainment and marketing landscape, current competition, innovations and trends and how they impact our business
Show more +3 - excellent communication and interpersonal skills, with ability to time manage multiple stakeholders effectively
- creative mindset, ensuring ideas are well developed and executed to high industry standard
- 5+ years of marketing experience
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