senior marketing manager
Responsibility
- wolf & Badger is on a mission to make retail fair
- create monthly Revenue and ROAS targets across channels, including ownership and management of the daily marketing channel performance, attribution and reporting
- your objective will be to drive efficient and sustainable growth in customer revenue through paid and organic channels within allowable CACs
Show more +18 - manage and grow the affiliate marketing channel and support with influencer activities
- we are a rapidly growing scale-up business, now entering an exciting new phase of growth and looking to expand our team of c.120 people currently located between London, New York and Los Angeles
- support in-house and external SEO resources to drive improvements to organic search
- we are a Certified B Corporation, with social and environmental purpose at the core of everything we do, read more about us here
- test new marketing channels and strategies, both organic and paid, to drive overall efficiencies
- we are looking for an experienced Performance Marketing Manager to lead customer acquisition on the Wolf & Badger platform worldwide across both paid and free channels
- main Duties
- this role will partner closely with the VP Content & Sustainability, Senior CRM & Retention Manager and Senior PR Manager in order to drive the continued development of efficient customer growth across the marketplace internationally, particularly in the USA
- the role will include responsibility for the acquisition of customers across the global business, including managing in-house organic, affiliate and social marketing team members as well as overseeing and working closely with 3rd parties including our external performance marketing and affiliate agencies and our direct relationships with Meta, Google and other channel partners
- work with external agency partners to allocate and track 7-figure monthly marketing budgets, helping ensure efficient spend and driving daily optimisations across Meta and Google
- you should be confident in implementing, tracking and reporting on a coherent and bespoke customer acquisition strategy
- the successful candidate should have relevant proven experience in a scale-up online consumer business, ideally a marketplace, and will be confident in managing substantial marketing budgets and developing consumer growth strategies across multiple channels
- we have flexible remote work policies, but you will ordinarily be based in our head-office located in Coal Drops Yard, Kings Cross
- develop approach for collecting and distributing customer insights across the business, sharing knowledge with the Product team responsible for the customer
- working to support our community of 2000+ independent designers from around the globe, we connect customers with ethically sourced fashion, design, home and beauty through our online marketplace and flagship stores in London, New York City and Los Angeles
- manage agency relationships, including the selection of new agency partners where appropriate
- as Senior Performance Marketing Manager, you will provide analytical capabilities, creative thinking and leadership skills to ensure that the Wolf & Badger platform continues to scale sustainably through a combination of paid and organic marketing and through improvements to on-site conversion
- support with the development of creative campaign ideas and strategies to build brand awareness on new and existing channels in order to drive better overall performance
Requirements
- high integrity and a strong commitment to organisational and ethical values
- excels at implementation, results-oriented and driven by delivery
- energetic, enthusiastic, low ego and pragmatic
Show more +11 - data-driven and analytical and with demonstrable commercial acumen
- creative flair and a strong appreciation for the ‘brand’ side of marketing
- possesses a down to earth, ‘sleeves rolled up’ and hard-working style
- strong people skills with an engaging style and sense of humour
- ability to motivate teams to deliver superior business outcomes and customer experience
- steady, sensible and prioritised approach to implementation and execution
- at ease and happiest when collaborating but confident in working autonomously
- prior responsibility for managing significant budgets on at least one channel, ability to drive performance across channels and proven capability to handle measurement and reporting
- minimum of 5+ years experience in Performance Marketing, ideally in-house with an scale-up ecommerce/consumer business; marketplace experience preferred
- combination of a creative, data-driven and technical mindset in order to tie together the various functions that help drive effective customer acquisition on an e-commerce marketplace
- commercial acumen and highly numerate, coupled with a passion for “the customer” and a relentless drive for results in order to deliver sustained growth in customer acquisition
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