head of marketing
Responsibility
- role
- as our Head of Digital Marketing, you will play a key role in driving our vision to revolutionize health and longevity
- your strategic planning, creative thinking, and data-driven approach will leverage digital channels to expand our reach and amplify our mission
Show more +25 - develop, implement and manage a cohesive digital marketing strategy in line with business goals and objectives
- develop, implement and manage a cohesive digital marketing strategy in line with the company's business goals and objectives
- NU is a trailblazing health tech startup at the forefront of longevity and personalized health, with a mission to empower people to live younger, healthier and longer lives
- you will oversee our digital marketing operations, managing content creation, SEO, user experience optimization, and digital campaigns
- we offer consumers a market-leading systems biology and health testing to provide a comprehensive understanding of their biological age and overall wellbeing
- through integrative analysis and the use of our proprietary Longevity Science Engine and Digital Twin technology, we leverage the latest scientific research to uncover correlations between biological characteristics and health outcomes enabling us to deliver personalized precision health optimisation recommendations as well as personalised precision longevity supplements to indivudals based on a complete and customized understanding of their biological makeup
- this role is an opportunity to influence a burgeoning industry and significantly impact people's lives
- ensure the creation of platform-tailored, high-quality content that aligns with our brand voice and effectively engages our target audiences
- manage all key social media platforms, optimize their content for increased visibility, engagement and community building
- analyze campaign data and metrics to measure success and make data-driven decisions
- use analytics to measure campaign success, derive data-driven insights, and make informed marketing decisions
- conduct market research and analyze customer data to identify opportunities for growth
- reporting to the Chief Business Officer, your responsibility will be to create and execute a robust digital marketing strategy, enhancing our global brand visibility, rocket fueling customer acquisition and customer engagement
- perform market research and customer data analysis to identify growth opportunities
- use analytics and other tools to provide regular data-driven insights, reports and presentations to stakeholders on digital marketing performance and ROI
- provide stakeholders with regular reports on digital marketing performance and ROI, leveraging analytics and other tools
- oversee our online presence across all digital platforms, enhancing brand consistency, visibility, and reach to diverse audiences with innovative tactics and techniques
- oversee the evolution of our online presence across all digital platforms, ensuring brand consistency and enhancing visibility, employing innovative tactics and techniques to reach and engage diverse audiences
- stay up-to-date with digital marketing trends, emerging social platforms, and best practices, integrating relevant ones into our strategy
- grow, lead and manage the digital marketing team, fostering a culture of collaboration, continuous learning, and performance excellence
- plan, execute and optimise digital marketing campaigns across various channels including but not limited to social media, display, SEM, affiliate, and email marketing
- plan, execute, monitor, analyse and optimise all digital marketing campaigns across various channels. Set comprehensive KPIs and goals for digital marketing performance and growth
- if you're a seasoned marketing professional passionate about health tech and e-commerce, ready to promote an innovative brand on a global scale, we welcome you
- lead the digital marketing team, fostering a culture of collaboration, continuous learning, and performance excellence
- oversee the creation of high-quality content tailored to each platform. Ensure all content aligns with our brand voice and speaks effectively to our target audiences
Requirements
- proven experience in leadership positions in a digital or performance marketing role, preferably within the health tech industry
- solid understanding of digital marketing strategies, SEO, SEM, social media management, and brand management
- demonstrated experience with all key digital marketing and analytics platforms
Show more +6 - excellent organizational skills with the ability to manage multiple campaigns simultaneously
- creative talent with strong strategic thinking and decision-making abilities
- excellent understanding of digital marketing analytics and performance metrics
- excellent communication and creative copywriting skills
- bachelor’s or master’s degree in Business, Marketing, Communication or a related field
- previous experience at a fast-paced startup and D2C digital health e-commerce ventures a plus
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