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Responsibility

• conduct thorough research on new marketing trends, audience targeting, and competitor analysis to identify opportunities and optimise campaign performance
• create compelling ad copy, and targeting tests, imagery, and multimedia content that resonates with target audiences and drives engagement and conversions
• monitor, analyse, and report on campaign performance metrics and KPIs, providing insights and recommendations for continuous improvement via client Slack Channel
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• perform A/B testing and experimentation to refine targeting, messaging, and creative elements for optimal results
• stay up-to-date with industry trends, best practices, and platform updates to ensure our campaigns remain innovative, effective and compliant
• develop and implement comprehensive PPC strategies across social media platforms such as Facebook, Instagram & Tiktok, to achieve client objectives including lead generation, sales, brand awareness, and engagement
• communicate regularly with clients to provide updates on campaign progress, performance insights, and recommendations for optimisation on our bi-weekly client calls
• stay abreast of changes in algorithms, policies, and regulations related to social media advertising, ensuring compliance and mitigating risks
• collaborate closely with internal teams including account managers, content creators, and designers to align PPC strategies with broader marketing initiatives and client objectives

Requirements

• proven experience managing PPC campaigns across social media platforms, with a focus on delivering measurable results and ROI
• in-depth knowledge of social media advertising platforms, tools, and best practices
• strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
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• excellent written and verbal communication skills, with the ability to articulate complex ideas and strategies clearly and persuasively
• creative thinker with a passion for innovation and staying ahead of industry trends
• detail-oriented with strong organisational and time management skills, capable of managing multiple projects simultaneously in a fast-paced environment
• marketing Agency: 1 year
• facebook Ads: 1 year

Earnings for position manager