HEAVYLIFT GROUP SCOTLAND Salary
272 BATH STREET GLASGOW G2 4JR SCOTLAND
TIN: SC730624
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Earnings on positions in HEAVYLIFT GROUP SCOTLAND
HEAVYLIFT GROUP SCOTLAND is looking for employees for positions:
digital marketing manager
Working hours
- full-time
Responsibility
- plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- design, build and maintain our social media presence
- measure and report the performance of all digital marketing campaigns, and assess against goals
- identify trends and insights, and optimize spend and performance based on the insights
- brainstorm new and creative growth strategies
- plan, execute, and measure experiments and conversion tests
- collaborate with internal teams to create landing pages and optimize the user experience
- utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Requirements
- BS/MS degree in marketing or a related field
- proven working experience in digital marketing
- demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- experience in optimizing landing pages and user funnels
- solid knowledge of website analytics tools
- experience in setting up and optimizing Google Adwords campaigns
- working knowledge of HTML, CSS, and JavaScript development and constraints