marketing manager
4 the last 321 days, recently 2024-02-25
Responsibility
- develop and drive the local marketing strategy for this restaurant which sits under our exciting and rapidly emerging brand
- develop our annual marketing calender for our franchise partners
- come up with bold ideas - campaigns, initiatives, tactics
Show more +25 - come up with bold ideas- campaigns, initiatives, tactics
- work with the social / digital media team to develop initiatives that go beyond media into content, digital publications, social, influencers
- determine and develop content for Social Media campaigns and interventions for the corporate communications team to execute
- proactively offer new ideas on how we could better engage and improve the consumers understanding of what the brand stands for
- implement and lead our marketing team on the process around decision making forums, both internally and externally
- work with an in-house designer/external agencies to bring your content to life
- lead and work cross functionally on key strategic growth opportunities within marketing
- be the custodian of the tone of voice and brand guidelines that the wider teams need to follow
- this is a national role and would require an individual to understand and represent Restaurant Franchise Partner interests in discussions across the business and beyond
- lead on key strategic projects
- this is a national role and would require an individual to understand and represent Restaurant franchise partner interests in discussions across the business and beyond
- build strong relationships with the franchisee and their team and gain a deep understanding of GK’s landscape in this market as well the cultural and legal nuances of different markets
- develop and drive the national strategy of our rapidly emerging brand, and direct both content and social strategies and inform the overall growth marketing strategy, working in a fast-paced environment
- be the point of contact and key collaborator with all partnerships
- build strong relationships with franchisee teams and gain a deep understanding of GK’s landscape in each market as well the cultural and legal nuances of different markets
- identify ‘news worthy’ stories and insights that could be developed into meaningful and impactful thought leadership content and reports which will be picked up by the media
- manage and develop comprehensive content plan and calendar
- develop our annual marketing strategy and calendar for our franchise partners, defining priority of messaging, the role for channels, and governing cohesive activity for seamless campaigns
- identify and develop ‘news worthy’ stories and insights that could be developed into meaningful and impactful thought leadership content and reports which will be picked up by the media
- champion thought leadership content development
- proactively offer new ideas on how we could better engage partners and improve the consumers understanding of what the brand stands for
- work with an in-house designers and or agencies to bring your content to life
- competent in B2B, B2C campaign ideation & content creation
- as the scale of Grounded Kitchen grows, we’re looking to appoint a Marketing Manager to structure, drive and deliver on our national franchise strategy, encompassing both B2C & B2B audiences, defining the plans for our overall UK marketing activity and propositions
- this is a perfect opportunity to drive the strategic direction of our brand through the development of our national, annual marketing strategy, encompassing content and campaign ideation and media planning, to include a critical path for the delivery of pre-planned content, ideated and executed with clarity and precision, for our growing network of Franchise Partners
Requirements
- marketing: 3 years
- english: 3 years
- public Relations: 1 year
Show more +13 - english: 1 year
- content creation: 3 years
- content creation: 5 years
- content creation: 1 year
- copywriting: 3 years
- copywriting: 5 years
- copywriting: 1 year
- content marketing: 3 years
- content marketing: 5 years
- content marketing: 1 year
- B2B marketing: 2 years
- B2B marketing: 3 years
- B2B marketing: 1 year
Trade
- marketing
- Marketing
low salary - 12% lower than the average in this position
Earnings for position marketing manager
marketing manager - How much money do you make working at this position?
Average salary at company GROUNDED KITCHEN HOLDINGS is 2916£.
The national average salary is 3200£.
1400 £
Lowest
Lowest
3200 £
Average
Average
5000 £
Highest
Highest
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