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DREWBERRY is looking for employees for positions:
senior marketing executive
senior marketing executive
Working hours
full-time
Education
bachelor's
Responsibility
● Develop and execute effective email marketing campaigns that align with the company's overall marketing objectives and KPIs
● Help to grow clients through email marketing by identifying their goals, creating innovative campaign strategies, setting up & launching emails
● Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals
● Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
● Review and analyse data to ensure it is cleansed to improve engagement levels
● Use customer data such as web-behaviour to drive the message and content personalisation
● Manage and optimise all email marketing automation flows to maximise customer engagement and conversion rates
● Devise and conduct regular A/B testing to improve email performance, including subject lines, content, and calls-to-action and manage testing calendar
Requirements
email marketing: 3 years
marketing: 3 years
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