YOTI Salary
6TH FLOOR, 107 LEADENHALL STREET LONDON EC3A 4AF ENGLAND
TIN: 08998951
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Earnings on positions in YOTI
YOTI is looking for employees for positions:
product marketing manager
Working hours
- full-time
Responsibility
- work with the CMO and CSO to develop Go To Market strategies for Yoti products
- manage and support a Marketing Executive to achieve corporate and individual objectives
- provide teams with up-to-date competitor analysis and have a deep understanding of the market
- drive the product positioning and messaging for each key vertical, honing the story and the why
- liaise with our Product to ensure product-market-fit and support product and feature releases
- create sales collateral to help the Sales team close more deals and tailor their pitches
- support development of the website to generate leads for the sales team
- research and create SEO optimised content for the website for your vertical, that can be propagated across marketing channels and materials
Requirements
- at least three years proven experience in online marketing in a tech environment
- the ability to think outside the box and innovate, developing and delivering content strategy to drive inbound leads
- solid experience and a demonstrable record of developing cross-platform products and marketing strategies
- highly analytical and thrive on getting the best ROI, as well as identifying and developing areas of growth
- ability to track and understand in-depth campaign analytics to derive insights and actionable recommendations, and optimise multi-channel activity accordingly
- excellent creative judgement and dedication to writing inspirational and effective briefs, with experience of managing agencies
- experience using Hubspot or a similar marketing automation platform
- experience using web and mobile CMS platforms, ideally Wordpress