communications officer
Responsibility
- manage the social media presence, with the aim of reaching an increasingly broad audience
- administer the creation and publishing of relevant, original, high quality social media content
- keep up to date with digital trends to ensure that AAUK maximises its digital reach and engagement to a diverse audience
Show more +12 - create and edit digital designs for use on web, social media and email platforms
- support the Communications and Marketing Manager to review, develop and update the Air Ambulances UK website
- support on the development of the Air Ambulances UK members portal
- lead on all digital communications, creating, monitoring, and evaluating content across several channels
- develop and build AAUK’s digital profile, specifically focusing on its national role within the air ambulance sector
- communicate our brand and tone of voice consistently and creatively to members and external audiences
- source, create, edit and upload engaging digital content using Content Management Systems
- sourcing and editing of high-quality images, recording rights and consents and supply images to key stakeholders as necessary
- gather relevant data/patient stories to support communications, campaigns, and fundraising
- track and analyse daily/monthly reach and engagement reports, including monthly and project specific analysis evaluations to help identify trends
- provide cover and represent at meetings as required
- contribute to team meetings and wider organisational priorities
Requirements
- relevant experience in a digital marketing role
- experience in a charity or membership organisation
- experience of developing and deliver engaging and impactful campaigns across a variety of channels
Show more +8 - experience of managing a busy workload and being able to prioritise tasks accordingly
- experience of CRM systems
- ability to work under pressure and to tight deadlines
- excellent written and communications skills
- demonstrable experience of managing an organisation’s social media activity
- displays in-depth knowledge and understanding of social media platforms and how each platform can be deployed in different scenarios
- experience of using e-mail distribution marketing tools to deliver effective digital solutions
- experience of using website content management systems and optimising content for organic search
Salary in other companies in the position communications officer
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