THE SKINDAYS

Hi! The E-commerce & Marketing Coordinator role at SKINDAYS involves overseeing all aspects of digital marketing and marketing channels, including content, promotions, site enhancements, and product. The key objectives of the role include generating leads and revenue, optimizing the user experience, and converting and retaining customers based on data insights. The responsibilities include driving new customer acquisition across various channels, optimizing customer journeys through A/B testing, creating engaging content for social media, supporting offline events and partnerships, overseeing the ecommerce marketing calendar, and more. The ideal candidate should be analytical, have a genuine passion for the beauty industry, and possess advanced analytical skills. They should also be customer-obsessed, strategic, a self-starter, and have a growth mindset. My question is, what specific strategies for customer acquisition does SKINDAYS currently have in place, and are there any specific growth goals for the company?