crm manager
20 the last 238 days, recently 2023-06-13
Responsibility
- deliver the CRM strategy in line with the wider marketing growth plans
- creating, optimising and executing email campaigns, and supporting CRM Executive
- plan and manage customer acquisition and retention initiatives in line with business objectives
Show more +70 - support and coordinate a team of two, including leadership and line management
- develop and implement multi-channel communications through Email & SMS
- own and deliver the CRM strategy in line with the wider marketing growth plans
- critical client point of contact and a core part of the client and agency teams
- build quality CRM campaigns within agreed timelines
- plan and execute cross-channel campaigns and CRM programs
- support the Head of CRM and Email Marketing Manager to deliver the communications objectives across e-mail and database marketing
- drive the CRM email calendar - working with the wider digital function to ensure it's fit for purpose
- creating and deploying effective, automated life-cycle campaigns across the business
- implement and oversee the use of marketing automation programmes
- work alongside the managing director and the wider marketing team to plan the CRM strategy, manage and deliver email planner
- build and drive the CRM email calendar - working with the wider digital function to ensure its fit for purpose
- perform quality checks of data in accordance with quality control processes
- manage set-up and configuration of data-driven campaigns that will drive engagement, retention and conversion
- plan, build and drive customer recency, frequency value program to encourage repeat visits
- supporting with optimisation and reporting of all automated and trigger campaigns
- drive omni-channel CRM excellence by ensuring continuity in consumer experience across multiple channels
- support the Digital Engagement Lead on a multi-channel strategy planning and implementation
- manage the loyalty programme focusing on testing new initiatives
- managing the incoming briefs and helping with splitting and assigning the work across the rest Campaign Managers
- ensuring the relevant targeting, segmentation and customer journeys are correctly applied to each segment of the customer base
- work closely with multiple stakeholders to deliver engaging email content, driven by internal and external insight along with subject matter expertise
- own and implement A/B/MVT testing strategies
- educated to degree level, likely in a numerate subject; Chemistry, Physics, Mathematics, Statistics, Economics, Engineering, Machine Learning, Computer Science, Marketing etc
- manage email campaign strategy from end-to-end, take ownership of campaign management, deployment and consistent reporting
- plan CRM campaigns and customer journeys across all digital touchpoints alongside the Brand Marketing teams
- building out targeted, automated journeys and applying test & learn approach
- as marketing automation lead, build and execute highly personalised cross-channel communications, campaigns and nurture programs
- recommend, deliver and implement key updates and improvements to campaign management tools
- segment the database to devise the best engagement strategy for each consumer profile
- leading daily stand-up meetings with clients and providing status of all campaigns with the support of the rest Campaign Managers
- ensure that all campaigns are fit for purpose and tested before execution
- optimise performance of existing campaigns
- strong background in developing CRM lead data strategies for large scale organisations across direct to consumer channels
- alongside the Marketing Director, define annual customer marketing plan, objectives and goals
- execute CRM marketing campaigns across multiple channels
- work alongside the Head of CRM to support on CRM strategy for all direct outbound CRM
- own and deliver the 5 year CRM strategy in line with the wider marketing growth plans
- responsible for building campaigns within SLA timelines and to quality using decisioning toolsets
- develop, test and optimise the use of the current segmentation model for email campaigns
- strong experience of working with customer databases and CDP
- driving innovative ideas and solutions in response to business and customer needs
- lead CRM strategy for global CRM Markets
- lead on the development and ongoing optimisation of advanced reporting dashboards
- provide regular reporting and insights on performance of campaigns
- working closely with the Account Directors and Delivery lead to manage weekly prioritisation
- work with the Unica platform and get the most out of the system
- build emails, push notifications and SMS
- create and execute the customer communications programme
- work with internal creative teams to scope, plan and manage the execution and creative design of campaigns
- own the CRM calendar for international markets, partnering with Brand and Content
- responsible for the campaign build, working with the broader CRM team
- understand the data and systems, working closely with digital agencies to create accurate and relevant campaigns
- proofing emails, ensuring campaigns are technically correct
- work closely with digital team and support with campaign execution when needed
- work closely with cross-functional teams to ensure the CRM strategy is aligned to the brand vision
- enhance marketing automation and customer journey processes
- oversee consistent maintenance of the CRM database and identify opportunities for greater consumer engagement and the right type of customer acquisition
- be comfortable with audience selection, segmentation and analysis
- likely experience with SQL or another database language
- develop and drive integrated campaigns that support account management pipeline and revenue targets
- develop and implement robust test and learn approaches to inform the development of the long-term CRM strategy
- lead on campaign planning
- plan, build and drive our customer recency, frequency value program to encourage repeat visits
- performs quality checks of data extracts to ensure that data produced is correct
- working to resolve any issues and problems relating to the broadcast and scheduling of emails
- oversee testing strategies and the ongoing management of campaign testing matrix
- working with the client and agency team you will develop data driven campaigns that deliver the best experience for their consumers
- work with data management teams to leverage capabilities for the wider business
- work with stakeholders involved to ensure workloads and deadlines are managed efficiently
Requirements
- campaign
- hold a working knowledge of Campaign Monitor or similar
- previous experience of CRM migrations
Show more +21 - previous experience in CRM role
- confident producing copy for email marketing campaigns
- ideally educated to degree level
- experience of driving and implementing successful CRM & loyalty strategies
- excellent data reporting skills
- strong analytics and decision-making skills and a commercial understanding of campaign performance
- 3-4 years' experience in CRM marketing
- significant experience of delivering email and/or CRM marketing strategy within B2C environment
- 3-4 years' experience in a digital, media or communications agency, CRM team or a data driven client side experience desirable
- experience managing CRM agencies and building strong relationships
- have used multiple ESP/ CRM systems
- strong knowledge of email marketing
- experience using CRM tools
- excellent planning and organisational skills
- understanding of best email marketing practices
- experience of implementing and managing highly effective email and SMS campaigns
- knowledge or experience of Adobe Campaign or another CRM platform is essential
- hands on experience of email marketing best practice - although this role will be very strategic
- good analytical skills and ability to use data to drive decision making
- great stakeholder management skills
- hands on experience in delivering CRM campaigns and/or automation
high salary - 12% higher than the average in this position
Earnings for position crm manager
crm manager - How much money do you make working at this position?
Average salary at company SALT SEARCH is 4448£.
The national average salary is 3700£.
2400 £
Lowest
Lowest
4350 £
Average
Average
6300 £
Highest
Highest
Salary in other companies in the position crm manager
| LA FOSSE ASSOCIATES | 11000 £ | 4792 £ 11000 £ |
| ARMSTRONG LLOYD | 7500 £ | 4792 £ 11000 £ |
| CAREER MOVES | 7000 £ | 4792 £ 11000 £ |
| OPUS RECRUITMENT SOLUTIONS | 6250 £ | 4792 £ 11000 £ |
| LEIGHTON CONSULTING | 5416 £ | 4792 £ 11000 £ |
| CONSORTIA | 5416 £ | 4792 £ 11000 £ |
| STOPGAP | 5000 £ | 4792 £ 11000 £ |
| MASON FRANK INTERNATIONAL | 5000 £ | 4792 £ 11000 £ |
| S S CORPORATION | 4800 £ | 4792 £ 11000 £ |
| BERINGER TAME | 4792 £ | 4792 £ 11000 £ |