digital marketing executive
Responsibility
- to succeed in this role, you’ll need to be digitally savvy, data-driven, UX versed and know your SEO from your SEM
- the role is responsible for the website, customer journey, PPC, SEO, affiliate marketing, email marketing and social media
- develop, implement, track and optimise the digital marketing strategy across all Nido owned channels including website, social, email, search and advertising
Show more +17 - the Digital Marketing Executive is responsible for delivering an integrated digital marketing strategy to achieve the teams commercial objectives of driving high quality leads and conversions to maximise occupancy for Nido’s portfolio of residences across the UK and Europe
- daily management of the Digital Marketing Agency to deliver robust PPC, SEO & Content Marketing strategies, campaigns, reports and targets
- this is a pivotal role to the team to ensure Nido’s digital activity is cutting edge, user optimized, and data led to stay ahead the competition
- develop the email marketing strategy and implement effective designs and campaigns which drive engagement, traffic and generate leads
- manage the digital marketing budget alongside the Senior Marketing Manager to ensure maximum reach and ROI
- you will need to be knowledgeable in the channels our Gen Z audiences are on and how best to reach them with engaging content and results driven campaigns
- management of all brand Social Media platforms including content, campaign creation and advertisement with country Marketing Assistants and Executives
- you will report directly to the Senior Marketing Manager, and work closely with the marketing team to provide an innovative and effective digital presence for Nido, which allows the business to enhance brand awareness and maximise on rents and occupancy levels through driving website visibility and traffic and acquiring leads/customers
- oversee all university, consolidator and 3rd party online listings while introducing new advertising and listing opportunities to the business
- oversee management of external relationships with digital media providers to achieve the digital strategy
- manage the Nido Living website to continually drive engagement and conversion through the design, content and user experience
- work closely with the marketing team to deliver localised and targeted campaigns
- constantly monitor performance across all media and take rapid, data driven decisions to optimise performance with a strong focus on ROI
- management of digital reporting including dashboard creation, e-commerce tracking, analysis and reporting to the business
- stay informed and provide guidance on new digital technologies, collaborating with key partners and tools to bring innovation to digital activities
- keep up to date on competitor activity, new trends and project manage the implementation of any new and innovative digital projects
- support and implement the digital aspects of the B2B marketing and communications strategy
Requirements
- business or marketing-related degree or equivalent professional qualification
- minimum 2 year’s experience within a Digital Marketing role, with evidence of implementing successful digital campaigns
- experience with managing digital agencies and demonstrative skills of the management of websites, SEO/SEM, social media and display advertising campaigns
Show more +5 - skilled at marketing reporting and dashboard development and analysis
- excels when working in very fast paced, collaborative environment
- excellent time management and organisation
- proficiency in Adobe Creative Suite desirable
- excellent communication skills both verbal and written, and the ability to present ideas and creative in all languages
Salary in other companies in the position digital marketing executive
| MARKET TALENT | 5000 £ | 3333 £ 5000 £ |
| MCGREGOR BOYALL CONSULTING | 4166 £ | 3333 £ 5000 £ |
| THE GOOD MARKETER GROUP | 3840 £ | 3333 £ 5000 £ |
| GOODMAN MASSON | 3833 £ | 3333 £ 5000 £ |
| GORDONS RECRUITMENT | 3750 £ | 3333 £ 5000 £ |
| DEVONSHIRE APPOINTMENTS | 3750 £ | 3333 £ 5000 £ |
| LANGUAGE RECRUITMENT SERVICES | 3750 £ | 3333 £ 5000 £ |
| HARNHAM | 3625 £ | 3333 £ 5000 £ |
| MORGAN MCKINLEY GROUP | 3437 £ | 3333 £ 5000 £ |
| INVESTIGO | 3333 £ | 3333 £ 5000 £ |