P&W GROUP HOLDINGS

Responsibility

• fully responsible for the E-commerce operation, include managing B2B/B2C/B2B2C e-commerce platforms, to promote business growth and achieve business goals
• analyse market trends, manage online stores and implement effective pricing strategies
• track online sales progress, traffic and click-through rates, etc. and provide analysis for management review and strategic planning
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• organize and implement various online and offline marketing campaigns to increase brand awareness
• plan and implement an efficient Customer Relationship Management program
• search engine optimization including SEM/SEO with SEO focus
• plan and implement efficient promotion strategies on social platforms
• identify and develop effective promotion channels conducive to promote and boost sales
• work closely with Sales team to establish strategic partnerships and expand sales channels
• lead the team to complete the operational indicators, conduct and implement department monthly, quarterly, and annual plans
• perform ad hoc assignments by management