PUSH THE BOAT OUT

Responsibility

• with the Creative Producer and Designer lead on the creation and distribution of the overall festival brochure and other marketing collateral
• analyse and report on social media and website analytics to understand the effectiveness of the festival campaign and year round marketing
• work with the Website Designer to update the PTBO website ensuring all relevant information is communicated online
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• judiciously coordinate photographic/video documentation of the festival
• create and implement a confident, imaginative and engaging marketing campaign for PTBO, referring to our Audience Development Plan, which boosts the profile of the festival overall, the individual events within it and the year round programme
• lead on coordinating print and digital advertising with media partners and through our social media channels
• create engaging, consistent content across all PTBO social media channels and monthly newsletter, create schedules for the festival campaign and year round programme, and manage responsive/spontaneous social media content to ensure the reach and impact of each channel is maximized
• with the Director, manage the marketing/advertising budget
• advise on evaluation to enable the success of the marketing campaign to be assessed
• contribute to the festival report
• work with the team to ensure that the festival is ‘well networked’ and has a high profile locally and nationally, including creating targeted mail outs and other content, and Push the Boat Out is a Scottish Charitable Incorporated Organisation 2 maintaining a database of partner contacts and regularly liaising with them to ensure that cross promotional opportunities are maximized
• coordinate invitations to the festival programme launch and opening night Support stakeholder communications
• carry out other reasonable duties as may be ascribed to the post by the Director Required Skills and Experience
• with the Director, liaise with our PR company to facilitate press and media opportunities for the festival overall and individual events with specific artists. Support response to any media enquiries or emerging communications issues
• attend and support events as required, including the festival period

Earnings for position marketing communications manager