identify and prioritise new audience and channel expansion, leaning on both paid and organic opportunities
work with the Senior Management and key team members to refine our understanding of core customer segments, brand/product positioning, and messaging
analyse key traffic and conversion trends on relevant business and customer analysis
lead regular cross-functional e-commerce business reviews, capturing key action items and ensuring follow-up
build business cases and advocate for new strategic initiatives to support e-commerce growth
utilise data-driven methodology, analysis, and measurement to improve the effectiveness and efficiency of our performance channels
develop and execute multi-channel acquisition marketing strategies to build a foundation for long-term growth by decreasing the cost to acquire new customers and increasing customer lifetime value
oversee campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementally
Requirements
must be a seasoned professional in the digital retailing market, with business-to-business business-to-consumer experience
experience efficiently scaling digital
track record of growing marketing investment on a measurable basis at scale
A strategic, analytical thinker who understands e-commerce and customer behaviour
strong communication and presentation skills with the ability to clearly present results and insights to a variety of audiences
A leader who is not afraid to get their hands dirty
digital marketing: 3 years
must have extensive knowledge of eCommerce technologies and tactics, and sophisticated digital shelf analytics
designer
Responsibility
design and develop original jewellery pieces from concept through to final product
create detailed 3D models and high-quality renderings using software such as Rhino, Blender, or MatrixGold
collaborate with our in-house marketing, content, and product development teams to ensure designs align with PRYA’s aesthetic and brand values
conduct trend research and competitor analysis to keep collections fresh, innovative, and relevant
participate in sampling reviews, providing creative and technical input to refine designs for production
Requirements
degree or formal qualification in Jewellery Design, Product Design, Fashion Design, or related field
training or certification in 3D CAD for jewellery
knowledge of jewellery manufacturing processes or gemmology