media researcher
Responsibility
- accessing daily media content from the pressdata.co.uk website and other sources for clients
- analysing the content both quantitatively and qualitatively, according to client briefs and established media analysis best practice methodology
- managing and recording data in databases, primarily using MS Access
Show more +11 - this involves working to defined methodology established through best industry practice and in conjunction with client liaison
- evaluating data within spreadsheets and preparing tables and charts
- contributing to the preparation and delivery of written reports using pre-established templates in MS PowerPoint, Word, and Publisher
- playing a full role within the evaluation team, contributing to general administrative tasks, team strategy, training and developing services
- retrieving data from various online media analysis sources and updating local databases and records
- the role of the Media Analysis Researcher at Press Data is to provide detailed quantitative and qualitative analysis of media coverage for our clients
- the post requires the ability to assess a large amount of media content to exact briefs and take decisions based upon objective criteria
- when required, assessments will be undertaken using the skills of the individual to make insightful, subjective analysis in conjunction with the Research & Evaluation Manager
- media Analysis Researchers are expected to carry out analysis of media content from a wide range of sectors, to ensure the consistency of collated data, and to contribute to the production of reports for clients
- additional activities include business development tasks such as assisting in the preparation of proposals for potential evaluation clients and helping out with general tasks in the office
- director, Research and Evaluation
Requirements
- knowledge of the media and PR environment
- ability to identify and extract qualitative information from pre-collated press, online, broadcast, and social media
- excellent concentration levels within busy working environment
Show more +8 - knowledge of, and aptitude for, basic statistical analysis
- high level of attention to detail, with the ability to locate and correct discrepancies in data
- an ability to draw qualitative and quantitative information from various sources
- experience of, and aptitude to develop high-level skills with, Microsoft Access, Excel and PowerPoint
- desire to develop technical capabilities with Excel functions and formulas, and other analysis programs
- motivation and self-discipline to work independently on a day-to-day basis
- excellent time-keeping and organisational skills
- ability to work to strict deadlines
Salary in other companies in the position media researcher
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