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PLAN MY GAP YEAR is looking for employees for positions:
ppc specialist
ppc specialist
Working hours
part-time
Education
A-Level or equivalent
Responsibility
create and maintain Google Ads campaigns, identifying trends and insights to achieve maximum ROI in paid search campaigns
manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
optimize copy and landing pages for search engine marketing
research and monitor competitor advertising and SEO work, analysing results and replicating for our sites to improve rankings
work with team to drive SEO in content creation and content programming
utilise programmes such as Ahrefs and SEM Rush to analyse SEO rankings and website health
manage our Google Business account, updating information when required
research and implement search engine optimization recommendations, such as performing ongoing keyword expansion and optimization, improving page load time and developing a link building strategy
Requirements
experience in working across paid media campaigns on Google, Bing and Yahoo
knowledge of search engine algorithms
strong knowledge of standard and current SEO & PCC practices
familiarity with relevant tools e.g. SEMRush, Ahrefs, Google Analytics
strong organisational and communication skills
strong content writing ability and a good eye for detail
experience using Content Management Systems such as Wordpress
social media marketing: 1 year
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