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MEDIA PLAN is looking for employees for positions:
buyer
buyer
Language
english
Requirements
demonstrated experience in managing paid search campaigns with a focus on CPA/CPL metrics, specifically within the Google and Microsoft ecosystems
strong analytical skills, with expertise in performance metrics analysis and the use of Google Analytics 4 for detailed reporting and insights
excellent communication skills, with the ability to articulate campaign strategies, performance insights, and recommendations clearly to both internal teams and clients
A detail-oriented approach with an emphasis on accuracy and efficiency in campaign management and reporting
creative problem-solving skills and the ability to adapt strategies based on performance data and market trends
A collaborative spirit, capable of working effectively across different teams and with clients to achieve shared goals
media buying: 3 years
weybridge: reliably commute or plan to relocate before starting work
Responsibility
implement best practices for YouTube ads to engage audiences effectively and drive conversions
conduct A/B testing and continuous optimisation to improve ROI
provide detailed performance reports and actionable insights to stakeholders
specialise in crafting high-performing campaigns in the Life Insurance space that leverage the unique capabilities of each platform to meet and exceed CPL performance targets
paid Search Strategy: Develop and execute a targeted paid search marketing strategy across Google and Microsoft platforms, focusing on CPL objectives
campaign Management and Optimisation: Create, manage, and optimise paid search campaigns, including keyword selection, bid management, ad copywriting, and performance analysis
proactively seek out innovative strategies and technologies to enhance campaign performance
performance Analysis and Reporting: Utilise GA4 and platform-specific tools to monitor campaign performance rigorously