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LUMO is looking for employees for positions:
digital marketing executive
digital marketing executive
digital marketing executive
apprentice
Working hours
full-time | Permanent
Responsibility
ensure that new website functionality and enhancements are researched and tested effectively
support the launch of creative marketing campaigns and local partnerships throughout the year
to lead the email marketing and social media programmes from a content creation perspective
to support in the delivery of PR campaigns throughout the year
ensure website and app content is up to date from a sales and service perspective, includes the writing of both informational and inspirational copy to meet the needs of both customers and search engines
assist in developing the cost-effective implementation of the Lumo marketing strategy to deliver business revenue targets, with an emphasis on encouraging modal shift to rail
to assist in the delivering the digital marketing channels including PPC, Display and SEO. Ensuring campaigns are up to date, fully optimised and managed effectively by the digital agency
working with third-party agencies & retail channels to deliver best value for money and ensure revenue and business targets are met
Requirements
educated to degree level or equivalent experience
willing to or working towards a Chartered Institute of Marketing Diploma
ideally experience in a results focused business but training and support will be given
experience of delivering acquisition campaigns online
experience of data manipulation and analytics
commercially & digitally astute with good judgment and decision-making abilities
an understanding of transport, hospitality, tourism or leisure marketing
strong analytical skills to use data interpretation and customer insight to identify new opportunities for the business