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ISEB is looking for employees for positions:
marketing manager
marketing manager
Working hours
full-time
Responsibility
devise and deliver data-driven marketing plans to support ISEB’s existing assessments and qualifications to boost awareness and engagement, and drive sales
devise and deliver effective go-to-market plans to launch new products to both B2C and B2B audiences and generate sales leads
develop and deliver a range of sales and marketing campaigns with clear objectives, utilising the full marketing mix
build customer personas and identify opportunities for cross-promotion and new product development
attend industry events and conferences, and present/run workshops/webinars as required
develop a strategy for online advertising, including PPC and social, that drives customers to our website and online shop and generates leads and sales
analyse the market, looking at the competitor and product landscape, to identify ISEB’s strengths, weaknesses, opportunities, and threats, and apply this insight to all sales and marketing activities
support the wider marketing team with email marketing, CRM, social media, advertising, and PR as necessary
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