marketing manager
Responsibility
- creating marketing and business development strategies in conjunction with the sales team and directors
- promoting the company’s products to customers and prospects through relevant channels
- development and regular updating of the company’s website, liaising with the company’s external web agency
Show more +12 - promoting the company’s products to customers and prospects through relevant channels, delivering leads in line with KPI’s
- creating or outsourcing engaging copy writing for marketing communications, case studies and social media
- delivery of sales leads from TCP clients in line with KPI’s
- overseeing PPC campaigns and SEO in conjunction with agency
- overseeing production of marketing collateral such as company literature, case studies, branded merchandise, etc
- overall responsibility for database and CRM
- maintaining overall responsibility for database and CRM
- overall responsibility for regular calendar of marketing activities including, e-shots, case studies, social media and blog posts, mailings, and areas of quarterly focus
- managing and reporting on KPI information to demonstrate marketing ROI
- overseeing PPC and SEO in conjunction with agency
- setting up and maintaining a regular calendar of marketing activities including, e-shots, case studies, social media and blog posts, mailings, and areas of quarterly focus
- creative and engaging copy writing for marketing communications, case studies and social media
Requirements
- B2B marketing: 5 years
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