digital marketing executive
3 the last 66 days, recently 2023-02-16
Responsibility
- writing articles and blog posts whose primary purpose is to attract online search traffic which is SEO optimised
- involvement with multiple exciting projects in 2023 including Cloud9 University & Cloud9 Connect
- creating innovative, impactful content with a high level of grammatical and editorial flair
Show more +27 - support the Marketing Manager with the implementation of the digital marketing strategy
- managing our social media channels including our CEO with the autonomy and trust to post engaging content
- updating company website with any relevant changes
- curate, and send weekly newsletters and ad hoc email campaigns
- management of the company playbooks
- manage relevant digital marketing channels
- working with our Marketing Manager, you’ll have a natural ability to manage your own work and deliver to deadlines. An experienced wordsmith, you’re comfortable writing for a variety of audiences – both technical and non-technical
- ability to spot trends and emotional drivers and create content that explores these trends
- be the go-to person for content creation – technical blogs, email campaigns, social media posts and marketing collateral across the Cloud9 portfolio –
- curation of content across the company's social media accounts
- support creation of strong employer brand internally and externally
- monitor competition and provide suggestions for improvement
- manage and develop the CMS including creation of new web pages as well as creating and maintaining new and existing content
- maintaining tone-of-voice and brand consistency across platforms and campaigns
- work closely with Sales and Partner teams to devise and execute effective marketing campaigns - helping to maintain strong relationships
- workingcollaboratively and able to effectively prioritise and meet deadlines
- proactively working with the sales, delivery team and CEO to capture thought leadership to create exciting and trending new content that is SEO optimised
- keeping companies and CEO’s website up to date with news etc
- measure and report on ROI and KPIs across lead generation, email campaigns, social media channels, and website
- proactive use of latest technology and best practices to ensure business outcomes are achieved
- working with wider Cloud9 team to provide support with product launches
- ensure all content, marketing and communications materials are engaging on brand and effective by employing a considered approach to briefing work and evaluation
- writing longer form content, including eBooks and reports, based on events or on the knowledge of the team here at Cloud9 Insight
- proof-reading all client facing company materials to ensure all messaging and copy is on brand and meets high quality standards
- assisting in the delivery of analytics reports based on agreed KPIs
- support identification and creation of content to increase lead conversion
- support creation of Client references
Requirements
- confident writer with an expertise in leveraging SEO
- experience and ability to thrive in a fast-paced and sometimes pressured environment to meet all deadlines
- previous experience in a digital marketing role in a scaling business
Show more +22 - managing social media channels and accounts
- strong technical and marketing focussed content creation skills
- highly organised with strong commercial acumen
- hands-on experience with SEO/SEM, Google Analytics and CRM software
- great self-learner and a strong team player
- familiarity with web design and CSM
- extensive B2B experience
- high level knowledge of different digital marketing channels and routes to market
- 1st class planning and communication skills
- good knowledge and experience with online marketing tools and best practices
- ensuring that brand identity and key messages are reflected in all communications
- high level proficiency with MS Office 365 programs
- updating websites
- an understanding of channel marketing
- digital marketing: 1 year
- content Writing: 1 year
- proven track record of writing creative professional content
- marketing: 1 year
- ideally has worked with a Small/Medium business with experience facing business/tech challenges
- B2B marketing: 1 year
- demonstrable experience at leveraging content successfully to different audiences
- ability to manage own work schedule whilst having a collaborative team-player focus
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