CINEWORLD Salary
778 RIVINGTON ST LONDON EC2A 3FF ENGLAND
TIN: 04081830
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Earnings on positions in CINEWORLD
CINEWORLD is looking for employees for positions:
marketing manager
Working hours
- full-time | Permanent
Responsibility
- work with commercial and marketing teams to design, develop, test and implement high-performing triggered and automated marketing and service communications
- own customer data, management and improvement of proprietary data quality with complete oversight of the CRM processes
- champion a 360-degree customer view. Support integration of new data sources into the CRM
- provide support to business users of Movio, Airship, and MS Dynamics within Cineworld to utilise the platforms to their full potential
- create an eComm/CRM strategy and implement CRM customer engagement capabilities across Marketing/Sales/Digital & potentially B2B areas through the company solutions
- administer, refine and develop integration and automation for all CRM processes. Update, research and validate data for marketing campaigns and automations
- work with compliance and legal teams to ensure the integrity of customer data and adherence to regulations governing customer data
- champion shift from a campaign driven, manual CRM program to a customer journey led CRM program that enables near real-time decisioning and rewards customers with personalized offers in a personalised way, maximizing the full CRM customer data and channel potential
Requirements
- experience in activating real-time customer data platforms across the full marketing channel mix
- strategic and operational experience in marketing automation. An advanced ability to plan, implement, evaluate and refine diverse user journeys
- passion about data driven marketing and customer-first experiences
- good command on triggers, batch processes, APIs and web services
- solid understanding of and practical experience in A/B testing
- data literate in data management and governance