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CATERPILLAR CRAFTS is looking for employees for positions:
marketing executive
marketing executive
Responsibility
create marketing strategies and identify opportunities to grow sales
manage email marketing management using Klaviyo, content and SEO
assisting with the creation of new cross stitch designs, packaging, promotional materials and photography
manage Shopify website to increase content, optimise performance, build brand awareness and convert visitors
collaborations with influencers, affiliates, brand partners, and customers. Manage events - online classes and in person Stitch Retreats
managing special projects and innovation. Collaborate with other departments to develop and promote new products
support product development and sourcing. Constantly innovating in terms of new product ideas, trends and themes
collaborate with the team to plan, execute, and optimise social media campaigns. Stay up-to-date with the latest social media trends, tools, and best practices. Monitor and analyse content performance using social media analytics tools
Education
A-Level or equivalent
Requirements
degree in Marketing, Business, or related field
knowledge and experience of Klaviyo
knowledge and experience of Shopify
knowledge and passion for cross stitch or other related crafts
excellent content creation, copywriting skills and attention to detail
proficiency in using social media platforms
strong visual storytelling skills with an eye for design, colour, and composition
ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment