product marketing manager
5 the last 80 days, recently 2023-10-05
Responsibility
- company Description
- we are seeking an experienced Marketing professional to join our team and run a transformative user acquisition and retention process
- we are seeking an experienced Product Marketing Manager to join our team and build a transformative Product Marketing Function
Show more +15 - blueOptima is on a mission to maximise the economic and social value that software engineering organisations are capable of delivering. Our vision is to become the global reference for the optimisation of the performance of Software Engineers
- our technology is used by some of the world’s largest organisations, including nine of the world’s top twelve Universal Banks. This successful product uptake has led to rapid expansion of our company
- we are a global organisation with headquarters in London and additional offices in India, Mexico and the US. We are made up of 120 individuals from more than 20 different countries
- we are a global organisation with headquarters in London and additional offices in India, Mexico and the US. We are made up of 130 individuals from more than 20 different countries
- contribute learnings and ideation to help build and evolve our wider brand strategy and initiatives
- working closely across the Revenue and Product teams, you will be focused on bringing insights from the market to help educate and refine our product and sales strategy, delivering clear, compelling messaging that will differentiate us from our competition and create value perception for our customers, and deliver multi-channel campaigns to educate customers on new products whilst increasing usage for our core product streams
- analyse customer feedback, industry reports, and market data to inform product strategy and positioning
- create marketing plans, campaigns, and revenue enablement materials to support product launches ensuring effective positioning, messaging, and marketing strategies tailored to the respective audiences
- location: London
- create marketing plans, campaigns, and sales enablement materials to support product launches ensuring effective positioning, messaging, and marketing strategies tailored to the respective audiences
- communicate effectively to Product, Revenue and Leadership teams
- department: Marketing
- market Research and Analysis: Conduct market research to identify trends, competitive landscape, customer needs, and opportunities for product enhancements
- user Content Messaging: Craft compelling product positioning and messaging that resonates with our customers, differentiates our products from competitors, and effectively communicates value propositions
- product Positioning and Messaging: Craft compelling product positioning and messaging that resonates with our customers, differentiates our products from competitors, and effectively communicates value propositions
Requirements
- experience building relationships across organisations and creating a collaborative environment with multiple stakeholders
- excellent copywriting, with ability to translate complex ideas into simple and engaging messages
- demonstrable track record of executing end to end marketing campaigns, ideally with user growth focus
Show more +8 - demonstrable track record creating value propositions and Go-To-Market strategies
- familiarity with sales enablement and working closely with sales teams/ customer success to drive product adoption
- results-oriented mindset with a focus on driving revenue growth and achieving business objectives
- strong analytical skills, accustomed to using data and insights to make decisions
- data-driven, with a passion for software products and technology
- 4+ years of experience in a Marketing role within the SaaS enterprise software space
- 4+ years of experience in a Product Marketing role within the SaaS enterprise software space
- demonstrated ability to develop impactful marketing collateral and content tailored to our customers, including product materials, case studies, blog posts, whitepapers, webinars, etc
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