5-star rating – what does it mean to be 5-star company?

Nowadays, many areas of life are subject to evaluation. People are often guided by the opinions of others, and what is best rated attracts their attention. Many companies and service providers strive to earn five stars in various rankings and Internet portals.

What is a five-star rating and why is it so important?

The 5-star rating is the highest rating you can get in many industries such as restaurants, hotels, shops and many more. For hotels, five stars represent the highest level of luxury, comfort and service. In restaurants, this means exquisite cuisine, a high level of service and an elegant interior. The scale of ratings is wide, from one to five stars, and each star represents a specific value. Of course, the evaluation criteria may vary depending on the industry and the specifics of the service.

You can find ratings on many online portals such as TripAdvisor, Indeed, Facebook and others. Thanks to them, users have the opportunity to share their opinion about the service they have used. What is important is that the ratings are often very detailed, and those who give them often pay attention to many different factors, such as quality of service, customer service or cleanliness.

Online reviews are important for several reasons:

• They help make purchasing decisions: When people search for products or services online, they often look at other customers’ reviews to find out what their experience with the product or service is. Feedback can help them make better-informed decisions.
• Easily accessible: Online reviews are easily accessible as you can find them in just a few clicks on various platforms such as websites, discussion forums, social media, etc. This makes them a very convenient and quick source of information.
• They are credible: Customers who leave reviews online are most likely to share their real experience with the product or service. For this reason, these reviews are considered more credible than advertisements or descriptions offered by sellers.
• They can affect the company’s reputation: Negative opinions on the Internet can seriously affect the company’s reputation and scare off potential customers. On the other hand, positive feedback can attract new customers and help the company build a positive reputation.
• They help build customer relationships: Responding to positive or negative online reviews can help businesses build positive customer relationships. By responding to negative reviews, a company can show that it cares about its customers and is ready to rectify the situation. By responding to positive feedback, a company can show gratitude and thank customers for their support.

What do the researches say about this?

Research shows that other people’s opinions have a huge impact on our purchasing decisions. According to a study conducted in Germany in 2019, as many as 95% of people declared that the opinions of other users influence their purchasing decisions. What’s more, 76% of respondents said that they read other users’ reviews always or often before making a purchase.

Research conducted by Podium.com shows that as many as 93% of respondents pay attention to online reviews before making a purchasing decision. In addition, 38% of consumers require at least a 4-star average rating to consider engaging with a business

In turn, research conducted by Statista shows that as many as 91% of respondents believe that online opinions are very important or important when looking for a job or choosing an employer. In addition, 68% of respondents admit that online reviews influenced their decision to apply to a particular company.

Online reviews are considered important because they allow you to easily get feedback from other users and thus help you make decisions. Therefore, companies and employers are increasingly trying to take care of their online reputation and respond to opinions that appear on the Internet.

How Gowork can help you manage your reputation on the Internet

GoWork is a portal that allows users to rate employers. This tool allows employees to share their opinions about working in a given company. The criteria used by users when evaluating an employer are primarily the atmosphere at work, relations with superiors and co-workers, remuneration, working conditions and professional development opportunities.

However, it is worth remembering that reviews on the Internet can be unreliable and do not always reflect the real experience of users. That’s why it’s always worth checking the source of opinions and reviews carefully, as well as taking into account different points of view to draw a more objective conclusion.

The ideal employer is one that cares about its employees and focuses on developing their competencies. It should offer an attractive salary, ensure appropriate working conditions, enable promotions and improvement of qualifications. A good atmosphere at work and relationships with superiors and co-workers are also important.

A five-star employer is one that meets all the criteria listed above. Such an employer enjoys the recognition of its employees and gains positive opinions among potential employees. Appropriate treatment of employees translates into their commitment to work and positive results for the company.

Are you ready to become a 5 star company? Find your thread on gowork.uk and see what others think about you!