Why your brand story is important but your customers don’t know it

What is a brand history?

A brand story is an integral part of its image. It is the story that reaches audiences most simply and is easiest to remember. So it’s no surprise that the most prominent brands boast about their stories, focusing on storytelling and tales of building their company from the ground up. Moreover, the brand story helps most quickly build a bond between the consumer and the company, which can expand the circle of customers in the future.

As the name suggests, a brand story describes a sequence of events from the founding of the company (or plans for its establishment) to where it is now. What’s more, a brand story is an ideal medium for communicating about a company’s mission and showing what and why it deals with. The brand story can show its “human” face and the stories of real people who build it.

Why is it worth presenting the story of your brand?

Engaging audiences and arousing their emotions is a crucial element of building your brand. A brand’s identity is tied to many decisions and carries a story that is worth presenting to others.

By presenting the story of your brand, we shorten the distance that is created between the audience and our company. It will be closer to its audience, which will strengthen its position in the market. Customers will be more inclined to turn to the brand that aroused their emotions and which they know, rather than to another competitive company.
Presenting the story of your brand brings many positives. By building a story, we can tell about the mission of the brand, as well as its products, goals and current achievements, it is a kind of self-promotion.

Brand stories are the most effective way of creating marketing. Successful brands know that capturing the attention of others, shortening the distance, and telling about how the company was founded, creates bonds with customers.

Besides, it is worth presenting the story of your brand, as it will help to better understand the ideas and assumptions of the company, which becomes more authentic and gains personality. With a well-prepared narrative, the brand has a chance to become more recognizable.

How can you present the brand story?

Presenting a brand story can be achieved in a variety of ways. It is important to match the form to the audience, the goals and values of the brand, to create an engaging, memorable story that will arouse interest and emotional ties with the brand.

The first way is to use tools like PowerPoint, Keynote or Prezi which allow you to create a multimedia presentation where you can use texts, images, graphics, animations and sound.

The next way is, as in our case, to create a dedicated “about us” website, which can provide a detailed and interactive presentation of the story. It can include a chronological section, present activities, a brief history of the company, etc. to engage visitors and allow them to discover the story at their own pace.

Another way is to create a blog or articles describing the brand’s story in more detail. You can then focus on specific events, achievements, values or the brand’s philosophy, to give readers a more in-depth look at the brand’s history and values.

Then you can use social media platforms, such as Facebook, Instagram, Twitter or LinkedIn, to tell the brand’s story through posts, photos, videos and other content. Among other things, you can also use infographics, which present the main facts, events and achievements from the brand’s history in a comprehensible way. Using social media platforms, you can reach a wide audience and encourage people to interact.

If the brand’s story is particularly rich or there is a need to present it in a more comprehensive way, you can consider publishing a book or printed publication. This type of material can include deeper analyses, interviews or photographs related to the brand’s history.

Conclusion

We can definitely say that it’s worth presenting the story of your brand to a wider audience. It is a great marketing move for both large, known enterprises and newly formed companies. In both cases, it will result in getting closer to your audience, which nowadays should be one of the most important elements of marketing strategies. And if you want to get to know our story, we invite you to the “about us” section available on the website 🙂