pr manager
Responsibility
- barilla Worldwide
- because what we eat today can change our tomorrow
- because good food is a joy for the present and a choice for a better future
Show more +12 - the BAT is now recruiting for a Digital&Social and PR Senior Manager to lead the Content team
- “The Joy of Food for a Better Life” is Barilla’s purpose to bring people closer to the joy of good food and making quality the choice for a better life
- job Purpose
- it's a commitment from field to fork, to bring to the world tasty, joyful and wholesome products, made with selected raw materials from responsible supply chains
- they will define the social media strategy for global brands and manage media budget allocations
- as part of the role, they will lead the Global PR with the objective to design PR guidelines
- in January 2021 Barilla set up in London the Barilla Acceleration Team with the mission to further accelerate the long-term growth of the company in order to win in a digital world by combining new capabilities, new technologies and a new ways of working
- they will manage a global network for agencies, content creators, artists and ambassadors to design campaign materials and ideas
- the Digital & Social and PR Senior Manager will define the Digital, Social and PR content strategy and editorial plan for global brands with the aim of driven brand differentiation and relevance across the Globe
- key Accountabilities
- manage media budget allocations and oversees paid advertising spend execution with external agency
- brand Equity and Identity
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