2SQUARED AGENCY Salary
EDINBURGH HOUSE HOLLINSBROOK WAY PILSWORTH BURY BL9 8RR UNITED KINGDOM
TIN: 07056659
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Earnings on positions in 2SQUARED AGENCY
2SQUARED AGENCY is looking for employees for positions:
marketing manager
Working hours
- full-time | Permanent
Responsibility
- monitoring performance and reacting accordingly
- the operation and management of current and future affiliate networks, managing budgets, publishers and reporting on agreed KPI’s/ROI
- responsible for implementing and tracking SEM/SEO campaigns to increase organic visibility across the search network
- to lead both customer acquisition & customer retention strategies. Utilising analytics, insights and commercial knowledge to devise actions to drive increased traffic, engagement and in turn revenue across both paid and owned channels
- working alongside our external PPC/PS agency, creating trading calendars supplying budgets, timelines and content to be utilised across Search/Shopping/Display/Paid Social in a timely fashion in order to hit key trading periods in a cohesive manner
- working alongside Social/Email executives to coordinate the planning creation of both organic campaigns and automated personalised output across all social media and email accounts
- utilising current CRM software to understand customer behaviour and to in turn tailor personalised content to individuals across Email and Paid channels to increase CLTV/Purchase frequency, reducing customer churn
- the development and management of Loyalty schemes, responsible for both the program optimisation and the modelling, analysis and reporting of Key Performance Indicators for various assigned loyalty programs
Requirements
- experience working alongside managing paid media agencies for both PPC/PS/SEO
- experience measuring and optimising paid and owned channels for various objectives such as brand awareness customer acquisition and retention
- confident in evaluating campaign performance over a wide array of acquisition, viewership and retention KPIs within individual platform dashboards
- budget management - define optimal budget deployment by channel against the objective
- understanding of CRM, with campaign execution and measurement process across both owned and paid channels
- in-depth knowledge of social media platforms and the drive to keep up-to-date updates/ trends in software and social
- excellent data and analytical skills, with experience working with analytics software/reporting to derive insights that wider marketing teams can leverage
- experience in workflow management software is ideal but not essential