2SQUARED AGENCY Salary - Salary Report

monitoring performance and reacting accordingly
the operation and management of current and future affiliate networks, managing budgets, publishers and reporting on agreed KPI’s/ROI
responsible for implementing and tracking SEM/SEO campaigns to increase organic visibility across the search network
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to lead both customer acquisition & customer retention strategies. Utilising analytics, insights and commercial knowledge to devise actions to drive increased traffic, engagement and in turn revenue across both paid and owned channels
working alongside our external PPC/PS agency, creating trading calendars supplying budgets, timelines and content to be utilised across Search/Shopping/Display/Paid Social in a timely fashion in order to hit key trading periods in a cohesive manner
working alongside Social/Email executives to coordinate the planning creation of both organic campaigns and automated personalised output across all social media and email accounts
utilising current CRM software to understand customer behaviour and to in turn tailor personalised content to individuals across Email and Paid channels to increase CLTV/Purchase frequency, reducing customer churn
the development and management of Loyalty schemes, responsible for both the program optimisation and the modelling, analysis and reporting of Key Performance Indicators for various assigned loyalty programs

experience working alongside managing paid media agencies for both PPC/PS/SEO
experience measuring and optimising paid and owned channels for various objectives such as brand awareness customer acquisition and retention
confident in evaluating campaign performance over a wide array of acquisition, viewership and retention KPIs within individual platform dashboards
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budget management - define optimal budget deployment by channel against the objective
understanding of CRM, with campaign execution and measurement process across both owned and paid channels
in-depth knowledge of social media platforms and the drive to keep up-to-date updates/ trends in software and social
excellent data and analytical skills, with experience working with analytics software/reporting to derive insights that wider marketing teams can leverage
experience in workflow management software is ideal but not essential
proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
experience in planning and prioritising their own time effectively, aware of their responsibilities and committed to delivering these efficiently

create, plan and deliver social media plans across channels
manage the brands social media presence, both from a reputation management and proactive marketing perspective
research and encourage new ideas and initiatives and engage with the Brand Manager
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maintain knowledge of new and emerging technologies and approaches to social media
measures impact and performance of social media activity and revises plans accordingly
protects the brand image through maintaining visibility of ‘conversations’ across all social media and implementing appropriate action
manage external relationships with influencers and a wider network, to support the delivery of the social media plan
create email campaigns by developing marketing strategies and list management
community management – replying to messages and DM’s in the brands tone of voice, keeping on a professional level to maintain the brands luxury image

Salary at 2SQUARED AGENCY