senior account manager
3 the last 268 days, recently 2023-05-31
Responsibility
- sales & Account Management
- work alongside group commercial director to develop a plan for each core client to increase spend annually
- mentor other sales individuals on the team, passing your knowledge and expertise to help the group achieve overall goals
Show more +17 - manage and grow existing key accounts as well as generating new business from core and non-core clients
- develop a creative sales approach involving sourcing new leads, putting together proposals and bespoke packages
- A senior sales lead in the team, contributing significantly to the sales effort and developing new ideas and initiatives to fully commercialise our offer
- development, analysis, and evaluation of digital campaign reports/ statistics to customers and using these to upsell future activity
- demonstrate market and competitor knowledge
- collaborate with colleagues across content solutions and wider commercial team to maximise commercial returns for the brand which also deliver on the brand’s status as an authoritative and trusted source
- demonstrate a good understanding and interest in online and digital marketing trends
- recommend, where appropriate, commercial content and event solutions across our wider group of retail media brands, including sister brands, Convenience Store and Forecourt Trader
- have an understanding and knowledge of all areas of the hospitality portfolio in order to promote where relevant
- work with the relevant internal teams, including commercial content, editorial and digital and event operations to achieve client objectives which maximise audience engagement and fit in with editorial and brand values
- face to face meetings where suitable with key accounts to understand marketing, sales, and brand objectives and present solutions to meet these across our portfolio
- sales of a wide inventory of products including digital, newsletter, video, email marketing, lead generation, content partnerships, sponsorship of face to face events and also exhibition sales
- network with food and drink producers/brands and suppliers to the industry, as well as with Chefs and Hotel/Restaurant/Pub operators
- ability to meet and exceed Sales and KPI targets
- maintain accurate records ensuring full use of nominated software across the teams
- develop sales proposals for each client so that sales targets are met/exceeded
- attend and contribute to meetings internally and externally as required
Requirements
- substantial experience in selling digital, content and event solutions within a B2B media environment
- be a self-motivated, positive, ambitious, and dynamic individual
- demonstrable track record of building and delivering strategic, high value commercial partnerships
Show more +19 - have a keen interest in the world of hospitality
- exceed targets through the generation, development and nurturing of new and existing business with grocery and fmcg business service providers
- experience in working with senior client decision makers to deliver long term marketing solutions to meet their business growth objectives
- proven sales professional with digital sales and event sponsorship experience
- develop an ongoing pipeline of new business for our wide range of content and event solutions
- exceptional written and verbal sales skills. A confident team player
- great time management skills, proactive attitude with high attention to detail
- build relationships with senior client decision makers to fully understand the brand’s decision making
- outstanding communication, networking and interpersonal skills, as well as being goal orientated, assertive and a problem solver
- A strategic and innovative thinker
- strong consultative sales approach focussed on understanding how we can help achieve and solve clients’ business challenges and objectives
- excellent organisational, attention to detail, and time management skills
- eager to learn and develop skills and knowledge base
- ability to present complex marketing solutions
- be very consultative, yet demonstrate strong sales and negotiation skills
- have experience of managing accounts, as well as proactively sourcing new business opportunities
- accurately record client details and reports on client history and interactions on CRM
- experience in cross platform solution selling
- have an interest in coaching and mentoring other sales individuals
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