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VICTORIA HOUSE CLINIC is looking for employees for positions:
marketing executive
marketing executive
Working hours
full-time
Responsibility
driving enquiries, profit and market share objectives in line with company ambition
content creation including photography, videography and copy writing for all marketing touchpoints
complete website management, including auditing, to ensure optimisation for search and customer conversion
work with the Clinic Manager to deliver regular promotional digital campaigns through effective marketing channels
creating, owning, and implementing an integrated multi-channel digital marketing strategy to maximise opportunities to communicate across web, email and social to drive reach, awareness, engagement and conversion
owning the CRM strategy as part of the wider Digital Marketing Strategy to drive enquiries, conversions and loyalty through database growth and engagement
measure and report performance of all digital marketing activity using various analytics tools and assess against KPIs
work with the Clinic Manager to develop the TOV, brand personality and positioning work this through all customer communications and touchpoints
Requirements
A solid understanding of GDPR requirements
A strategic and commercial attitude to sales & performance marketing with a digital focus
demonstrable track record delivering successful digital campaigns against agreed metrics
experience of managing multiple projects at pace whilst having a strong eye for detail
self-starter, with a passion, drive and a can-do attitude
experienced candidate preferred with proven performance in a strategic digital marketing role with a solid understanding of SEO and CRM best practice and website management
preferred but not required – an understanding of the cosmetic/aesthetic industry
digital marketing: 1 year
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