marketing executive
Responsibility
- driving enquiries, profit and market share objectives in line with company ambition
- content creation including photography, videography and copy writing for all marketing touchpoints
- complete website management, including auditing, to ensure optimisation for search and customer conversion
Show more +5 - work with the Clinic Manager to deliver regular promotional digital campaigns through effective marketing channels
- creating, owning, and implementing an integrated multi-channel digital marketing strategy to maximise opportunities to communicate across web, email and social to drive reach, awareness, engagement and conversion
- owning the CRM strategy as part of the wider Digital Marketing Strategy to drive enquiries, conversions and loyalty through database growth and engagement
- measure and report performance of all digital marketing activity using various analytics tools and assess against KPIs
- work with the Clinic Manager to develop the TOV, brand personality and positioning work this through all customer communications and touchpoints
Requirements
- A solid understanding of GDPR requirements
- A strategic and commercial attitude to sales & performance marketing with a digital focus
- demonstrable track record delivering successful digital campaigns against agreed metrics
Show more +7 - experience of managing multiple projects at pace whilst having a strong eye for detail
- self-starter, with a passion, drive and a can-do attitude
- experienced candidate preferred with proven performance in a strategic digital marketing role with a solid understanding of SEO and CRM best practice and website management
- preferred but not required – an understanding of the cosmetic/aesthetic industry
- digital marketing: 1 year
- provide a portfolio of previous work is desirable
- marketing: 1 year
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