product marketing manager
Responsibility
- what you will be doing
- develop effective messaging and content that is educational, easy to understand and speaks clearly to segmented audiences to drive demand
- create a product marketing program from scratch - will be very hands-on in the first 6-9 months
Show more +9 - GTM strategy and enablement - enable sales function through training, sales material, and positioning
- report on campaign effectiveness and actively experiment to improve customer and prospect interaction with our campaigns
- we're currently looking for a Senior Product Marketing Manager to head up our product marketing strategy. The position can be based on the US East Coast or the United Kingdom
- support the development of content, including campaign assets, blogs customer stories, and thought leadership
- work with our prospects and target customers and internal teams to build accurate personas through win/loss and customer interviews
- drive and implement changes on our website to reflect our go-to-market strategies
- partner with product management to conduct market and customer research to capture data and insights about new verticals, customer needs and the purchase decision-making process
- work cross-functionally to improve the visibility of product marketing efforts; developing a continuous flow of communication between the product, marketing, customer success and sales teams
- develop a competitive analysis of the Intelligent Automation market that provides valuable insight into the broader market to ensure C TWO is positioned for success
Requirements
- the idea of working for a growing startup excites you and you have built programs from start to finish
- experience within B2B SaaS products
- you have a passion for marketing with strong experience in a product marketing role
Show more +4 - you are proactive and a problem-solver at heart
- you are collaborative and enjoy working with a small, but ambitious marketing team
- excellent time management, organisation and project prioritisation skills
- deep understanding of technical audiences within the market - you are able to communicate with both technical and business audiences
Salary in other companies in the position product marketing manager
| BOND MCKENZIE | 12000 £ | 8000 £ 12000 £ |
| SR2 | 12000 £ | 8000 £ 12000 £ |
| LORIEN | 11000 £ | 8000 £ 12000 £ |
| ROBERT WALTERS PLC | 10000 £ | 8000 £ 12000 £ |
| CAREER MOVES | 9936 £ | 8000 £ 12000 £ |
| MORGAN MCKINLEY GROUP | 9600 £ | 8000 £ 12000 £ |
| TRUST IN SODA | 9525 £ | 8000 £ 12000 £ |
| PRINCIPLE | 8333 £ | 8000 £ 12000 £ |
| HUNTRESS | 8080 £ | 8000 £ 12000 £ |
| PROPEL LONDON | 8000 £ | 8000 £ 12000 £ |