digital marketing manager
Responsibility
- think Mad is a leading creative agency specialising in delivering innovative marketing solutions to our diverse portfolio of clients
- develop and execute highly effective digital marketing strategies that align with client objectives and drive brand awareness, online traffic, and lead generation
- conduct thorough market research and competitor analysis to identify key opportunities and emerging trends in the digital marketing landscape, providing valuable insights and recommendations to clients
Show more +12 - optimise client websites, content, and user experience to improve search engine rankings, organic traffic, and conversion rates, ensuring their digital presence reflects their brand identity and values
- plan and implement targeted paid advertising campaigns across various digital channels, leveraging platforms such as Google Ads, social media advertising, and display networks, to maximise reach and return on investment
- as a Digital Marketing Manager, you will play a crucial role in developing and implementing comprehensive digital marketing strategies to enhance our brand presence, drive online engagement, and increase customer acquisition and retention
- monitor and analyse the performance of digital marketing campaigns, utilising key metrics and analytics tools to track progress, identify areas for improvement, and deliver data-driven recommendations and reports to clients
- collaborate with our creative team to develop compelling and engaging content for digital marketing campaigns, including website copy, blog posts, social media content, and email newsletters, ensuring it aligns with client brand messaging and resonates with their target audience
- we are known for our expertise in developing captivating digital experiences, leveraging cutting-edge technology and creative thinking to help businesses thrive in the digital landscape
- as our Digital Marketing Manager, you will have the opportunity to apply your digital marketing prowess learned at University or in your current / previous role to deliver exceptional results for our clients while contributing to the growth and success of Think Mad
- oversee the development and maintenance of client websites, working closely with our web development team to ensure they are visually appealing, user-friendly, and optimised for search engines
- stay up to date with the latest digital marketing trends, emerging technologies, and industry best practices, sharing insights and innovative strategies with the team and clients to drive continuous improvement and competitive advantage
- monitor and manage online reputation and brand sentiment for clients across digital channels, proactively responding to customer inquiries and feedback to maintain a positive brand image
- overseeing Client marketing campaigns
- collaborate with cross-functional teams, including clients, account managers, designers, developers, and clients, to align digital marketing efforts with overall business objectives and ensure seamless project execution
Requirements
- knowledge of digital marketing techniques, including SEO, SEM, social media marketing, email marketing, content marketing, and website management
- if you are just finishing university we will fast track you to gain these skills in your first year
- knowledge / experience with digital advertising platforms, such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and programmatic advertising
Show more +11 - excellent project management skills, with the ability to prioritise tasks, meet deadlines, and manage multiple projects simultaneously
- working hours 37.5 hours
- understanding of user experience principles and best practices for website optimisation, ensuring exceptional digital experiences for clients and their customers
- have graduated or are currently Studying a Bachelor's degree in business, marketing, communications, or a related field. An interest in Graphic Design, Content writing via Chat GPT is a plus
- strong leadership and teamwork abilities, with the aptitude to collaborate effectively with cross-functional teams, external stakeholders, and clients
- if you have worked in the role before and already have a degree and a few years of experience, then we expect you to have in depth working knowledge of the below requirements
- digital marketing: 1 year
- marketing: 1 year
- up-to-date knowledge of digital marketing trends, emerging technologies, and industry
- if you are just finishing Year 2 of your degree and are looking for a part time job or a degree placement this role is also for you
- job Types: Full-time, Permanent
Benefits
- laptop
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