senior marketing executive
Responsibility
- develop strategic partnerships with new clients and maintain excellent relationships with existing clients, and ensure they are meeting our revenue targets
- to work with internal and external stakeholders to market our travel trade offer, including packages
- working with colleagues, plan and execute travel trade marketing and sales campaigns
Show more +16 - research and identify new areas and trends to help develop sales
- organise and attend meetings, events, conferences and events to promote the organisation
- follow up on sales leads, manage group enquiries and build itineraries, pro-actively look to maximise these with up-selling options
- assist with the copywriting and creation of travel trade marketing materials such as flyers, display materials and website copy
- update directories and third-party information, write content and prepare imagery as appropriate
- compile regular stats and reports relating to travel trade sales and income, pro-actively looking for ways to improve on these where appropriate
- to build relationships with trade and tourism organisations including AGTO, CTA
- UKInbound, Visit London, Visit England, Tourism South East and Visit Greenwich, ensuring we are maximising all our opportunities with these
- to be the main point of contact for our external travel trade agency and ensure the partnership is delivering excellent results and is on target
- support the Marketing Manager with any additional duties as appropriate
- manage own admin in relation to the role, such as contracts and pricing administration
- 2.2 Work co-operatively with colleagues, including providing cover during absence as may be requested by your Line Manager or other colleague as delegated
- 2.3 Actively participate as a manager and an employee of the Foundation including being available for staff and other meetings as required
- ensure all our offers and relevant marketing content/materials are shared and used by all our partners and that the site becomes well known as a destination to the groups and travel trade market
- visitor Experience Manager
- to ensure smooth booking processes and communications for our travel trade offers
Requirements
- A demonstrable commitment to the Foundation’s values. ✓
- A commitment to and demonstration of good professionalism. ✓
- highly motivated and proactive, with excellent interpersonal ✓
Show more +26 - good standard of education ✓
- skills
- degree level qualification or equivalent ✓
- excellent written and oral communication skills. ✓
- able to maintain productive working relationships with external ✓
- good understanding of tourism industry and the travel trade ✓
- and internal contacts and providers
- experience of working in the travel trade industry ✓
- proven sales experience ✓
- ability to juggle competing demands and priorities ✓
- experience working with travel trade partners including the ✓ groups market, coach companies and hotels
- ability to think creativity ✓
- interest in the arts and heritage sector ✓
- A logical thinker with strong problem solving and analytical ✓ skills
- A good understanding of branding, communications, and ✓ marketing
- accurate with strong attention to detail. ✓
- excellent interpersonal skills, along with the ability to develop ✓
- calm under pressure, flexible, friendly and helpful. ✓
- sales: 1 year
- strong working relationships with external suppliers and internal departments
- respect for equality of opportunity, diversity and inclusion with ✓
- ability to manage own workload and work unsupervised ✓
- excellent numerical skills and ability to analyse performance ✓ and result
- practical ideas for their implementation within the scope of the post
- proven ability to meet tight deadlines across multiple projects ✓
- ability to attend occasional evening and weekend, including ✓
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