digital marketing executive
7 the last 260 days, recently 2023-10-03
Responsibility
- join our international award-winning multichannel marketing company
- work within the Superyachting industry with clients from across the globe
- be part of a fun and diverse team in a growing business
Show more +23 - to set up and manage the inhouse and client pay per click advertising campaigns
- use SEO best practices to write content and digital adverts for clients on the Yachting Pages website
- you will be responsible for bringing internal and external ideas to life through the implementation of SEO and PPC best practices
- this role requires a hands-on approach using technical innovation and creative thinking to deliver thriving, results-driven SEM campaigns
- to create targeted advertising campaigns, including writing required copy and creating desired landing pages
- identify areas for improvement within digital adverts to support client performance
- analyse, monitor and report on ROI for all PPC campaigns
- writing for SEO, including landing page and meta content, conducting keyword and competitor research to identify opportunities and content gaps
- we are looking for an experienced and dynamic digital marketing executive with content writing, PPC and SEO experience to join our team
- researching industry-related topics to develop unique and original content
- complete website administration tasks where necessary each day
- use SEO best practices to write digital adverts for clients and content for the Yachting Pages website
- team collaboration to develop content and ideas to support digital marketing activities and social media campaigns
- get involved in the team’s wider, in-house digital marketing activities including email campaigns, social media, etc
- build relationships with media outlets and organisations for PR publication and digital link-building purposes and to chase coverage
- you will be responsible for bringing internal and external ideas to life through the implementation of SEO and PPC best practices, creation of bespoke content for our clients websites and social media
- write engaging, captivating press releases and other copy for pick-up
- track PR campaigns and produce reports
- work closely with the Web team to create new pages and improve existing pages to improve search engine rankings and drive traffic/conversions
- work closely with the Web team to generate new ideas and strategies to enhance adverts/content with the aim of increasing online sales
- liaise with existing PR clients
- get involved in the team’s wider, in-house digital marketing activities including email campaigns, social media etc
- yachting Pages is expanding! With a rapidly growing portfolio of clients, we are actively seeking an enthusiastic and experienced Digital Marketing Executive to join our web team in support of our growth strategy
Requirements
- minimum 3 years in a digital marketing role
- at least one year’s experience in a digital marketing role
- at least one year’s experience in PR or similar role
Show more +14 - minimum 1 years in a digital marketing role
- SEO and PPC excellence and CMS experience
- strong client management and communication skills
- SEO and PPC and CMS experience
- an analytical mind and great presentation skills
- excellent research and writing skills with a portfolio of written work
- presenting to and communicating directly with cleints
- strong understanding of SEO and keyword optimisation
- sound understanding of PR core principles
- excellent writing skills
- digital marketing: 3 years
- public relations: 1 year
- digital marketing: 1 year
- content writing: 1 year
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