marketing manager
Responsibility
- build and execute effective Go to Market campaigns in coordination with the Senior Marketing Manager – UK
- champion allocated titles both internally and externally
- support and attend trade and consumer events. Take the lead where required
Show more +10 - work with media agencies to manage outstanding data-driven marketing campaigns and provide reports with insights, analysis, and learnings
- work hand in hand alongside both internal teams & external distribution partners to ensure all plans are co-ordinated, complementary and deliver against agreed KPIs
- manage approvals of marketing activities with stakeholders
- ownership of the territory marketing budget for all allocated titles, ensuring costs are fully and accurately tracked & reported on a weekly basis
- work closely with the Analytics team to evaluate touch points in the customer journey, while improving tracking to measure ROI and KPIs with efficiency
- develop the influencer strategy in collaboration with the Influencer Relations Team and the local PR team and be up to date in the latest influencer and industry trends
- partnership agencies management & execution of local partnership activities, if necessary, for the campaign
- provision of key sales tools such as retail presentation creation and delivery to partners
- SEJ Merchandise, SEA Merchandise, SEA Store Director, Manager of Retail store, Account manager and OP staff of distributor, Hobby Japan team
- work closely with Marketing Director – UK, Senior Marketing Manager and Finance teams to track, sign off and close POs in a timely fashion
Requirements
- deliver on product unit and revenue goals across the full lifecycle of the product
- be Audience Centric
- be data driven with defined KPIs across disciplines
Show more +4 - maximise return on investment through judicious use of the marketing mix
- stay within agreed budgets
- be S.M.A.R.T., with specific focus on developing effective marketing metrics to gauge success and build future learnings
- include a postmortem analysis following launch
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| CREATIVE PERSONNEL | 7660 £ | 7373 £ 18000 £ |
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