planning manager
11 the last 330 days, recently 2023-10-10
Responsibility
- company Description
- spark Foundry, the Acceleration Agency
- there are an array of responsibilities that this exciting opportunity entails
Show more +42 - we help brands to identify, learn and respond to opportunities faster than the competition
- you will be fully immersed in your clients business being the day-to-day lead
- every client has an area of their business they need to accelerate, from short-term goals to long-term transformation
- building and delivering plans across performance, brand and the online and offline channel mix
- this role is working on two clients; Miele and Mondelez
- the role involves working closely with cross channel specialists to deliver integrated campaigns and drive digital channel performance for Elsevier
- supporting the implementation of the annual planning strategy
- spark Foundry's Programmatic team is looking for a Programmatic Planning Specialist to join their rapidly growing department
- this role encompasses working across 3 of Publicis flagship accounts, Mondelez, Haleon, and GSK
- spark Foundry are now Meta’s, , global Media partner across key markets
- building a strong relationship with the clients, working closely to drive new strategies and deliver their media campaigns across all channels
- provide insights and analysis on agency and client tools
- mondelez are one of the world’s biggest FMCG brands and was a major new business win for Spark in 2022
- challenge our clients to think differently and make their brands category leaders
- you will provide motivation and education to your direct reports achieve their full potential and provoke their professional growth
- come be an accelerator with us
- spark Foundry make up part of a thriving global media network and are part of the Publicis Groupe, one of the world’s leading communications groups. We are globally connected with over 8,000 employees in 110 offices across 70 countries
- mondelez have a huge range of household brands and this role will work across two fantastic products; Philadelphia and Dairylea
- the successful candidate will be well supported by the Business Director and channel leaders
- manage the campaign briefing process and ensure accurate & timely campaign activation
- you will be continually building our great client relationships and the evolution of our award winning campaigns
- this role works closely with the strategy and media activation teams on delivery and ensuring the best in market media investment
- working closely with the dedicated strategists to build your knowledge of strategy and partnerships to deliver innovative solutions for the client
- how we accelerate
- and it doesn’t end there
- maintaining financial accuracy, tracking, bookings and budgeting of all Business Units/ campaigns
- the successful applicant for this role will work on the Reality Labs division within the Meta portfolio
- client
- liaising with senior leadership to update on progress for one of our biggest accounts
- we are a tight-knit team who socialize together and share in each other’s successes
- analysis of cross-channel media performance and ensure projects/campaigns are tracked and measured based on agreed KPIs
- management of an Account Executive
- this Account Manager role works across three exciting clients
- who We Are in the UK?
- the central agency team leads the relationship out of our White City London hub, coordinating with regional Publicis offices globally
- elsevier achieve this through their different technologies and consumer offerings
- as Account Manager, you will be responsible for the smooth running of campaigns and heavy contribution to on-going strategic projects
- haleon, a world leading consumer health company is a brilliant account for a manager to be joining at this time
- jack Daniel’s continues to be the UK’s biggest selling Whiskey
- stewarding the UK planning team on all three accounts, reporting into the Business Director and be supported by a combination of a manager and an executive
- stewarding of planning team, reporting to the Account Director and supported by a Senior Executive and Executive
- strong understanding of key platform capabilities , and the media and technology developments that influence performance planning
Requirements
- strong planning experience across all programmatic channels
- relevant experience in planning consumer facing Digital Campaigns
- able to sell in media thinking and bring people around to your recommendations, while remaining polite and professional
Show more +44 - strong experience in comms planning with knowledge of all media channels, including digital
- proven experience in programmatic planning and strategy, including knowledge of demand-side platforms such as DV360
- proactiveness in sharing insights and creative ideas
- you will need to have a firm foundation in both traditional and digital media planning
- knowledge of all media channels
- skills and Experience
- this role would benefit someone who
- experience across Paid Search, SEO, Paid Social & Display
- vision and skills to move the brand and agency forward in new directions
- strong working ability with key planning and insight tools, such as TGI, Ad Dynamix etc
- strong understanding of the programmatic ecosystem and industry-leading products
- an ambitious, individual who has the vision and skills to move brands forward
- experience of working within a media agency or media agency-adjacent industry
- experience working with and servicing clients, this could be within media, sales, marketing, creative or similar
- experience working in an agency, ideally on large-scale accounts
- strong understanding of key reporting metrics across channels and how these ladder up to support client business objectives
- people management skills and a positive attitude are essential
- experience working directly with clients
- excellent client management skills with the ability to build trusted relationships
- A good understanding of the programmatic ecosystem
- great communication and interpersonal skills
- client management experience
- an understanding of advertising, media and reaching new audiences
- has good knowledge of the UK media market across partnerships, media owners and the full channel mix
- the ability to meet deadlines in a fast-paced environment; work under pressure and effectively prioritise workload
- experience planning online and offline media
- good presentation skills and inter-personal relationship skills
- an interest in innovation and development in the marketplace is a must
- strong leadership and mentoring abilities to manage and support a team of Programmatic planning specialists
- people management skills and a positive attitude are also crucial
- experience of delivering post-campaign analysis reports
- someone who wants to apply strategic thinking in their role and bring ideas to life
- client and account management experience
- additional Information
- have worked as part of a team to deliver client responses and post campaign analysis'
- knowledge of the media landscape
- analytical mindset with a focus on delivering results and exceeding key performance indicators
- experience working with tools such as DV360, Trade Desk and Campaign Manager
- strong analytical skills and able to understand and interpret data; to identify trends, opportunities and make strategic arguments
- is an ambitious individual who has the vision and skills to move the brands forward in new directions
- passion for media, innovation and delivering the best for client
- proactive approach to identifying and implementing innovative solutions for clients
- people management skills
- publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week
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