marketing manager
Responsibility
Requirements
Current offers for the position:
Segment Marketing Manager, Cell and Gene Therapy Cambridge
As Segment Marketing Manager for Cell and Gene Therapy, you will play a leading role in developing the strategic vision and execution of programming supporting Revvity’s Cell & Gene Therapy portfolio. You will be responsible for building and executing the annual marketing plans and product launches for the Cell & Gene Therapy portfolio to ensure commercial success as we accelerate our position and impact in this area of research. This role is responsible for managing multiple product lines within the Cell and Gene Therapy portfolio, and will partner with a global cross-functional team to ensure executional best practices are pulled through in executing the global promotional plan. The successful candidate will have a track record of impact in global marketing roles and the ability to thrive in a fast-paced, innovation-focused environment. This position will be based out of our Cambridge, UK office and local candidates are expected to be on-site for 2-3 days per week. Key Responsibilities: Develop and leverage an in-depth understanding of customer needs Lead and participate in all strategic and tactical marketing initiatives Develop and implement a cohesive yearly marketing plan to increase solution and product awareness Manage and track campaign marketing budget Monitor all marketing campaigns and improve them as necessary Prepare regular reports and presentations on marketing metrics for the senior management team Conduct market analysis to identify challenges and opportunities for growth Track competitors’ marketing and brand positioning activities Work within a collaborative matrix environment including product managers across different areas of the Life Science portfolio, Regional Marketing, and functions within the Revvity Centers of Excellence Maintain brand standards and ensure compliance across all marketi
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