marketing manager
4 the last 183 days, recently 2023-08-31
Responsibility
- collaborate closely with Global Marketing to set, maintain and deploy the UK retail marketing calendar
- develop and execute local marketing plans based on global campaigns, considering market specificities and maturity
- drive and oversee both Brand and Innovation management, ensuring seamless integration between the two
Show more +49 - this role will cover both Brand and Innovation management
- together with sales, manage UK trade marketing budget and ensure an optimal spend plan per retailer to support business goals
- adapt communication and assets to local needs, working closely with the Creative & Sales Teams
- responsible for owning key elements of the REN brand including brand book, guidelines, tone of voice, brand identity and brand evolution
- negotiate annual trade marketing activations with retailers to support both NPD launches and growth of core business
- ensure successful new product development launches by coordinating local planning and addressing any local obstacles
- collaborate closely with the consumer activation team to research and develop innovation and activation plans that align with market needs
- weekly Sales analysis to review overall performance – retailer level – SKU/ franchise performance & top doors analysis
- skilfully manage and optimise the portfolio of core and innovative SKUs/franchises, including packaging, claims, and gross margin management
- portfolio management across key core and innovation SKUs / franchises including packaging, claims and gross margin management
- collaborate with retailer buying, marketing, social and PR teams to ensure best in class partnerships and execution
- monitor and analyse market trends, providing insights to inform marketing strategies
- proactively lead performance analysis and reviews, taking decisive actions and implementing necessary changes to drive success
- proactively lead performance analysis and reviews, taking decisive action and implementing change where needed
- we are looking for a Trade Marketing Manager to join our REN Clean Skincare team
- we are looking for an International Trade Marketing Manager to join our International team
- we are looking for a Global Brand Marketing Manager to join our Global Marketing team
- coordinate kit requirements and adapt planograms to address local market specificities
- location of role: 2 days a week office based & 3 days home working
- cascade critical messages to education and training teams, equipping them with relevant brand materials to effectively deliver brand knowledge
- responsible for cascading key messages to education and training teams, providing brand material where needed
- drive in-store visual merchandising updates including fixture updates, POS, FSDUs, gondolas etc and manage retail display and print agencies
- lead visual merchandising roll-out in international markets
- the Role Reports to: Head of Marketing – Brand & Innovation
- partner with UK sales team to map out annual trade marketing plan for each retailer to support NPD, core franchises and hero products
- brand you will be working on: REN Clean Skincare
- work with International Sales Team to build annual trade plans for key retailers, distributors & markets - MECCA, Sephora EMEA & UK, France, Scandinavia & APAC - supporting NPD, core products, and additional opportunities in international markets
- brands you will be working on: REN Clean Skincare
- conduct market surveys with local players, providing insights to the Global Marketing team and International Sales Team
- conduct thorough research on consumer insights, trends, and testing, utilising key findings to inform and enhance project strategies
- responsible for conducting research into consumer insights, trends and testing, and applying key findings into projects
- take charge of end-to-end project management for pivotal global brand and innovation initiatives, including the launch of new products, refreshing existing franchises, and devising effective market and product strategies
- communicate the marketing plan to each market, ensuring availability of necessary items such as products, POS materials, training materials, and videos
- ensure brand guidelines are implemented to the highest standard and consistency across all consumer touchpoints globally, working closely with Social, Trade Marketing, PR, Creative and Consumer Marketing
- responsible for brand competitor analysis, focusing on 6-8 key competitors globally
- provide marketing materials and support to international teams in key growth markets, including China, ensuring cohesive brand representation across regions
- develop, own and support in the facilitation of key internal workshops and meetings and external customer touchpoints
- manage, implement and review UK trade marketing activations including retailer marketing packages, sampling and promotions, POS, retail events, on-site search, banners, email, social etc, and produce accurate and logical reporting with clear ROI results
- monitor the creation and availability of all required marketing assets
- oversee the UK Brand Visual Identity strategy for retailers, both online and in-store, and partner with global marketing for best in class execution to optimise both brand and product storytelling at every consumer touchpoint
- assume full responsibility for end-to-end innovation management, collaborating with third-party manufacturers and contract manufacturers, driving insight and data-driven innovation pipelines, and skilfully overseeing key innovation projects in close collaboration with R&D, Supply Chain, Consumer Marketing, and Sales teams
- end-to-end innovation management including with 3PM / Contract Manufacturers, owning and leading an insight and data-led innovation pipeline, as well as full end-to-end project management for key innovation projects, working closely with R&D, Supply Chain, Consumer Marketing and Sales
- lead in-store retail activations, including fixture updates, POS materials, FSDUs, secondary space, and gondolas, to enhance brand visibility and drive sales
- oversee agency management for retail display activations in international markets when needed, ensuring effective collaboration and execution
- lead quarterly review of retail planograms with sales team to consider product and franchise performance, address optimisations to ensure shelf productivity and update planograms accordingly
- work with Sales Team on 360 execution for retailer sales/ training pop-up events & conferences
- support sales team to lead the bi-annual Retailer Strategy meetings – presenting brand strategy and generating excitement and support for upcoming launches and campaigns
- build collaborative relationships with multiple business stakeholders including global marketing, creative, PR, social, DTC, supply chain, education and field
- develop, own, and support the facilitation of significant internal workshops and meetings, as well as external customer touchpoints to drive collaboration and alignment
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