marketing manager
8 the last 97 days, recently 2023-02-20
Responsibility
- support the Director of Marketing in building and executing Account Based Marketing campaigns and tactics to drive pipeline from key accounts
- build strategic partnerships, co-marketing, and PR opportunities to run campaigns that capture new leads into the database
- create and optimize landing pages, email sequences, and other marketing channels as needed using a variety of marketing platforms and tools
Show more +5 - measure and analyze campaign performance and proactively recommend where opportunities for further optimization and growth exist
- partner closely with SDR and sales teams to ensure strong marketing and sales alignment
- work closely with marketing ops and business ops to support high-performance ABM marketing tools and integrations
- work collaboratively with the paid media, wider marketing team and other stakeholders to ensure alignment of messaging, approach, and priorities
- establish yourself as a core member of the company marketing engine contributing and participating in wider marketing initiatives
Requirements
- you are a B2B marketing specialist with a foundation in digital campaign execution and demand generation
- you are a B2B events marketing specialist with a foundation in digital campaign execution and demand generation
- ready to level up and take the next step in your marketing career journey
Show more +20 - you have a solid a foundation in B2B demand generation & multi-channel campaign execution
- you’ll be equally comfortable thinking strategically as you are rolling your sleeves up to deliver on last-minute needs and hit targets
- A track record of executing effective, campaigns that drive targeted B2B MQL's
- A track record of executing effective, revenue driving campaigns that engage targeted B2B audiences
- you’ll have exceptional attention to detail and easily distinguish good campaigns from great
- you're passionate about using and understanding the data behind WHY things happen and use this to shape your campaigns
- A track record of executing effective campaigns that engage a B2B audiences
- you’ve got a data-driven mindset and are always tying your work back to the business’ bottom line
- you take pride in crafting effective and engaging copy whatever the platform
- you’re naturally self-directed, operate at a high cadence, and get stuff done with minimum supervision
- you are naturally self-directed, operate at a high cadence, and get stuff done with minimum supervision
- you are an extraordinary teammate always willing to jump in and offer support and say "yes" to taking on new things
- 18 months line management experience
- 3 years + B2B marketing experience
- 2+ years experience in a similar role
- experience executing and planning ABM campaigns
- you expertly balance and prioritize your daily to-do's, as well as your short-term and long-term planning
- experience with Asana or project management tools a plus
- you thrive in a fast-paced environment with ambitious targets
- you know your way around no-code and Marketing tools e.g zapier – and you love automating your way out of repetitive processes
Benefits
- laptop
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