digital marketing manager
Responsibility
- manage and support our existing digital marketing team, helping with planning, workload, issues and setting monthly work
- plan and execute all digital marketing campaigns, including SEO, organic and paid social
- create training plans and work with people on an individual as well as group level
Show more +11 - lead on team appraisal meetings and conduct regular individual appraisals
- working with our existing PPC team to help plan and strategise campaigns
- working with our existing social media team to help plan and strategise campaigns
- brainstorm new and creative growth strategies with our team
- document all processes in our company handbook
- pay close attention to time management and tracking
- liaise with our website development teams on website builds to ensure correct technical SEO, site architecture and best practice methods
- work with our existing suite of marketing/tracking focused apps that include Semrush, DashThis, Canva, Brandwatch, Mailchimp, Harvest and many more
- help the team measure and report on performance of all our campaigns, assessing them against goals, and communicating these to clients
- research and recommend additional/alternative apps if you think they would help our efficiency and processes
- learn and develop new skills, sharing knowledge with the rest of the team
Requirements
- experience in heading up, managing and growing a team
- strong analytical skills and data-driven thinking
- excellent written ability, with experience in article writing and copywriting
Show more +11 - proven knowledge of SEO, including best practices, technical SEO, ability to run website audits, highlight opportunities and provide on-site recommendations
- proven knowledge and experience of link-building practices, including blog outreach, digital PR and more
- proven experience in building SEO campaigns from a keyword level, delivering keyword and content recommendations
- experience in paid advertising on Google, Facebook, LinkedIn and others
- experience in organic social, with a history of running campaigns and building audiences
- experience with funnel-based digital marketing
- digital marketing: 5 years
- experience with Semrush
- experience with reporting apps such as Google Data Studio, DashThis and others
- experience with email marketing across a range of platforms including but not limited to Mailchimp, Klaviyo, Hubspot, MailerLite and others
- experience with website analytics tools
Benefits
- laptop
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