marketing executive
Responsibility
- developing integrated marketing plans for Pavilion’s social care portfolio
- executing online events and training course marketing including online moderation of events
- executing marketing plans on time and to budget
Show more +9 - executing data capture and retention campaigns on social care titles
- developing product and brand awareness
- analysing and reporting on key campaign metrics, including ROI, across the marketing mix
- market research including competitor research
- relationship management
- organising external event attendance and attending key sector events when required
- running and maintaining AdWords and paid social adverts for our social care portfolio
- general marketing administrative duties/share of cover during absence, holiday, etc
- developing a real understanding of the learning disability, mental health and social care sectors
Requirements
- online and Event Campaign planning and coordination
- compelling copywriting for the web; direct and inbound marketing
- experience of using email marketing software and developing email campaigns
Show more +8 - basic understanding of PR
- experience of working to deadlines and budget
- lateral thinking; good at problem-solving
- self-motivated
- strong commercial acumen and record of success
- understanding of reporting and analytics, including GA
- excellent communication and relationship building
- confident presence at events both face to face and virtually
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