Marketing Campaign Executive Edinburgh
A little bit about Parsley Box
We’ve established ourselves as one of the market leaders in the meal delivery category, promoting and supporting healthy ageing by making mealtimes for the over 65s easier and more enjoyable.
Our mission is to support healthy ageing and make Parsley Box the brand of choice for this demographic and our customer care agents are core to helping us achieve this. We’re looking for a Marketing Campaign Executive, to join our marketing team and be responsible for delivering marketing campaigns that attract and retain customers.
What we're looking for
Your friends might describe you as the super organised one, and the person who has meticulous attention to detail when planning things, so you'll have good project management skills. You'll have a proactive mentality and a desire to achieve stretching targets.
You will work with the marketing team to identify opportunities, plan campaigns, measure against KPIs and carry out post-campaign analysis to then inform future activities.
You'll need to be able to demonstrate that you can create campaign briefs based on a learned knowledge of customer triggers, interests and behavioural patterns.
You will be responsible for:
End-to-end campaign planning, brief writing and execution of direct mail campaigns
Working with our product team to plan and source product for marketing campaigns
First stage review of creative ensuring it’s in line with the brief and objectives
Design and copy edits/comments
Designing a promotional activity plan for email marketing
Post-campaign analysis of campaigns looking at results by customer RFM and mosaic segment, using learnings to inform future campaign plans
Proof-reading quarterly catalogue to support the wider team objectives
This is a full-time role and we’re offering a hybrid pattern with days split between our Edinburgh office and home. We will requ
Responsibility: A little bit about Parsley Box, we’ve established ourselves as one of the market leaders in the meal delivery category, promoting and supporting healthy ageing by making mealtimes for the over 65s easier and more enjoyable, our mission is to support healthy ageing and make Parsley Box the brand of choice for this demographic and our customer care agents are core to helping us achieve this, we’re looking for a Marketing Campaign Executive, to join our marketing team and be responsible for delivering marketing campaigns that attract and retain customers
We offer: 6% company pension contribution to help you plan for your future, 33 days annual leave including public holidays. Annual leave increases by 1 day with after 2, 4 and 6 years’ service, 2 wellbeing days per year to proactively support your physical and mental wellbeing, flexible working options including use of the office, work from home, part-time and flexible hours
full-time
Salary: salary
Job position: marketing executive