marketing manager
Responsibility
- the Modern Milkman is a purpose-driven business that delivers fresh ways to reduce waste for customers nationwide
- our goal is to reset our throwaway society and, to date, we've saved 81,402,464 plastic bottles from polluting the planet
- we are a fast paced organisation with a solution focused mind-set and no two days are the same
Show more +20 - managing the end-to-end campaign process, from planning to execution & analysis
- this is a fantastic opportunity for a Campaign Marketing Manager to make an impact at a growing business with an inspiring mission
- the Marketing Team is a tight knit group that works together to deliver exceptional content for the business
- we meet regularly as a team in our lovely, new Manchester office
- overseeing the work of internal and external agencies
- to do this, we offer our customers the ability to make more planet-positive shopping habits one small, simple and very convenient step at a time
- not bad for a business that started as four friends from Lancashire delivering milk from a beat-up truck
- creating and leading PR and Social Strategy
- working with the cross functional team to gather insight and data to inform new campaigns and the evaluation of existing campaigns
- the Campaign Marketing Manager will play a crucial role in expanding our customer base, elevating the brands reputation and establishing Modern Milkman as a leading sustainable grocery delivery service
- coaching and guiding junior team members. Hosting regular 121s with your direct report to ensure their workload and development is aligned to their work plans
- learn more about our purpose and story at: https://themodernmilkman.co.uk/our-mission
- collaborating with the wider Growth Team to develop & deliver a campaign calendar, critical path and milestones – ensuring all key campaign timings and product stories are captured, kept up-to-date and aligned with other key marketing activity
- project managing campaigns from concept through to completion
- communicating with relevant stakeholders across the business such as Trading, Operations and Customer service to ensure information is shared in a timely manner
- creating clear, concise campaign briefs focusing on customer insight and build an emotional connection to support campaign targets
- regular field research to review campaign effectiveness and competitor activity
- defining & agreeing campaign budgets, objectives and KPIs with Senior Brand & Marketing Manager. Working within agreed budget flagging issues when required
- ensuring all marketing is consistent with MM branding guidelines and tone of voice
- carrying out market research identifying target audiences for marketing activity and feed into marketing plans
Requirements
- you have previous experience marketing a consumer brand, ideally in a fast-growth business with proven success
- passionate about our mission and love coming up with innovative, thoughtful ways to drive growth
- strong analytical skills with the ability to measure and analyse campaign performance and adjust strategies accordingly
Show more +5 - proven experience as a line manager, being able to coach and develop a team
- highly organised with the ability to handle multiple projects simultaneously
- experience managing external 3rd party agencies
- excellent written and verbal communication skills
- curious and obsessed with understanding our customers
Benefits
- laptop
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