marketing manager
Responsibility
- drive increased demand for our brands, through hands-on performance and brand marketing across owned channels, aggregator channels and paid channels
- alongside the Delivery Commercial & Strategy Manager, monitor and measure the commercial performance of all marketing activity
- stay well-informed of profitability measures by brand to ensure marketing activity remains cost effective
Show more +11 - formulate a comprehensive and commercially sound brand marketing strategy that will engage our customers and enable us to attract / retain customers
- carefully deploying marketing activity within budget parameters, monitoring spend and course correcting as and when opportunity arises
- create a detailed marketing and promotions calendar / plan across all brands and channels to delivery this
- including, close partnership with dine-in marketing team, aggregators and 3rd parties to find / create opportunities within their promotional campaigns to maximise brand exposure
- lead discussions with key account managers at aggregator partners around these topics, drawing out insight and iterating plans where necessary
- deploy this marketing activity via internal and aggregators systems, having responsibility for ensuring the timely and accurate deployment of all marketing activity, collaborating with colleagues where necessary to launch
- devise innovative growth strategies based on insight and forecasted industry trends, offering insight that inputs into the overall marketing/delivery strategy
- establish performance measures, cost and price parameters, market applications and sales estimates, including ROAS / ROI on paid placement and promotional activity
- ensuring high quality brand assets across all channels
- working with creative agencies/in house creative teams as needed
- creating comprehensive brand and proposition guidelines for virtual brands, ensuring these are followed exactly
Requirements
- degree level qualification or equivalent in business studies, marketing or other relevant field
- proven ability to develop brand & marketing strategies and communicate recommendations
- confident performance marketeer, able to learn from trial to iterate marketing plans
Show more +6 - experience of developing brands from scratch and / or a portfolio of brands
- understanding of the delivery food market desirable
- A commercial operator with an ability to manage a budget
- creative and an ability to originate innovative ideas
- 2+ years brand marketing experience
- ability to build rapport and robust relationships both internally and externally
Salary in other companies in the position marketing manager
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