ppc specialist
4 the last 225 days, recently 2023-05-16
Responsibility
- provide knowledge leadership, training and support within the Paid Media team
- aid the Strategic Account Managers in the creation of paid advertising strategies
- aid the Digital Strategist in the creation of paid advertising strategies
Show more +25 - perform client, market and competitor research and analysis
- deliver paid advertising campaigns in line with the agreed strategy and brief
- you will then work with the SAM to deliver the strategy and report back to the client
- analyse campaign performance and provide recommendations for improving traffic and ROI
- produce insightful client reports that provide feedback on client’s accounts with recommendations that take into account the wider implications for ROI
- as a Senior Paid Media Specialist, you will be responsible for delivering paid advertising across a variety of client accounts and a range of industries
- aid the Paid Media Manager in monitoring the quality of output and provide feedback, along with recommendations for opportunities and growth
- you will also be expected to support other members of the PPC delivery team
- reporting to the Paid Media Manager and working closely with other disciplines within the delivery team, you will work on more complex and challenging accounts where a greater level of experience and knowledge is required
- help drive new and existing paid processes forward to improve the team’s overall efficiency and performance
- you will also help the Paid Media Manager monitor the quality of output and provide leadership, training and support to our PPC specialists
- keep up to date on new industry developments and share best practices with the digital delivery team
- you will work closely with our Strategic Account Managers to provide account reviews, audits and research, which will form the basis of paid media strategies
- you will be required to attend relevant meetings located in the UK where necessary
- liaise with clients and attend relevant client meetings where required
- accurately record all activity in our project management system and meet given deadlines
- you will be expected to deliver a variety of campaign types to include search, display, remarketing, social and programmatic on a variety of channels including Google’s Display Network, YouTube and work with account managers across a variety of publishers
- manage own self development and maintain an up to date and relevant understanding of digital marketing
- help develop opportunities and new business pitches where appropriate Collaborate across multi-disciplines, to promote a culture of shared knowledge and understanding
- aid the Paid Media Team Leader in monitoring the quality of output and provide feedback, along with recommendations for opportunities and growth
- help develop opportunities and new business pitches where appropriate
- you will help Strategic Account Managers develop opportunities and new business pitches where appropriate, provide client reporting and field technical enquires regarding PPC
- collaborate across multi-disciplines, to promote a culture of shared knowledge and understanding
- provide guidance and support to other members the of the delivery team
- any other duties as reasonably requested
Requirements
- PPC: 3 years
- google AdWords: 1 year
- PPC: 4 years
Benefits
- profit sharing
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