digital marketing executive
5 the last 193 days, recently 2023-07-13
Responsibility
- conducting detailed data analysis on our marketing campaigns, using the insights to improve performance and inform strategy
- writing engaging email content for customers in a range of stages of our sales funnel
- applying statistical methods to understand and test the impact of different marketing strategies
Show more +33 - continually improving and monitoring our automated email marketing to ensure the flow of customers through our sales funnel
- reporting on data-driven insights and KPIs on a monthly basis to inform the Marketing Manager’s report
- working with the SEO executive to optimise our website pages for organic search traffic and generate SEO optimised content
- writing engaging content for various stages of our sales funnel and continually improving our email marketing practices
- working with the PPC executive to create engaging copy for our paid search and social advertising campaigns
- updating the website to ensure all information is accurate and up to date
- updating the website using our CMS system ‘contentful’ to ensure all information is accurate and up to date
- collaborating with our Engagement Executive to create social media content that supports our campaigns
- working alongside our marketing assistant to create social media content for our various platforms to support our campaigns
- conducting SEO audits, keyword research, and optimising our website pages to drive organic traffic
- working alongside our engagement executive to create social media content for our various platforms to support our campaigns
- organising and promoting webinars to generate relevant sales leads for the sales team to follow up
- coordinating and promoting webinars to generate sales leads
- organising and promoting webinars and online events to generate relevant sales leads for the sales team to follow up
- reporting on all of your activity on a monthly basis to feed into the Head of Marketing’s KPI report
- reporting on all of your activity on a monthly basis to feed into the Marketing Manager’s report
- carrying out SEO audits, keyword research and working to optimise our website pages for organic search traffic with the support of an external SEO consultant
- we are looking for a digital marketing executive with at least 3 years of experience to help us drive our forward-thinking and fast-growing online education business
- collaborating with the Marketing Manager to identify relevant PR opportunities and online advertising opportunities
- use analytics to understand audience behaviour and performance of website
- working with the Head of Marketing to identify relevant PR opportunities for the products you manage
- developing, implementing, and leading campaigns across all marketing channels, including creating and monitoring a content calendar for our two student cohort intakes a year
- partnering with the PPC executive to craft engaging copy for our paid search and social advertising campaigns
- alongside creating content, executing our marketing strategy and driving traffic and sales leads to our website you will become a product specialist for a number of courses within our portfolio and spearhead new initiatives to promote them to the right audience
- report on marketing activity carried out and identify its effectiveness
- develop, implement, and lead campaigns to run across all marketing channels and creating a campaign and content calendar for our two student cohort intakes a year
- working with the Head of Marketing to identify and evaluate online advertising and lead generation opportunities
- developing and implementing ideas for campaigns to run across all marketing channels and creating a campaign and content calendar for our two student cohort intakes a year
- working with the Marketing Manager to identify relevant PR opportunities for the products you manage
- keeping up to date with trends in digital marketing, evaluating new technologies, and ensuring our brand is at the forefront of digital marketing innovations
- working with the Marketing Manager to identify and evaluate online advertising and lead generation opportunities
- identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of new developments in digital marketing
- other duties as and when required to support the needs of the commercial team
Requirements
- at least 5 years experience in digital marketing, preferably within healthcare or higher education
- at least 3 years experience in digital marketing, preferably within online education, healthcare or postgraduate education
- proven skills in data analysis and the ability to use data to make informed decisions
Show more +17 - A degree in Marketing or a CIM qualification
- experience of email marketing and preferably Active Campaign software
- extensive experience of email marketing and preferably Active Campaign software
- extensive experience in email marketing and preferably Active Campaign software
- proven track record of planning, implementing, and evaluating marketing campaigns
- A proven track record of planning, implementing and evaluation marketing campaigns on a brand and product level
- excellent copywriting skills and attention to detail
- excellent copywriting skills and an attention to detail
- experience using CRM systems and basic HTML knowledge
- competent with data evaluation, spreadsheets and statistical reporting
- eagerness to continue developing your marketing skills and knowledge
- digital marketing: 5 years
- experience using CRM systems and the ability to understand basic HTML
- digital marketing: 3 years
- marketing: 5 years
- experience using Canva, Adobe Suite, or alternative creative software
- A can do attitude and the willingness to continue to develop and improve your marketing skills and knowledge
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